BANGALORE, July 17, 2014 /PRNewswire/ --
Cloud-Based Integrated Marketing Platform Leader Expands Presence and Partner Ecosystem to Help Retailers Drive Sales Through Capillary Intelligent Customer Engagement™ Suite
Capillary Technologies, the market leader in cloud-based retail customer engagement management, today announced that it has closed a $14 million Series B round of venture financing. This new investment adds to the $17 million of Series A funding received in 2012, providing a sizeable balance to fund continued growth. Sequoia Capital and Norwest Venture Partners (NVP) led this round. The funding will be used to enhance Capillary's cloud-based integrated marketing platform and grow its partnership ecosystem, which already includes Blue Label Engage in South Africa and the American Express US Global Merchants Services group.
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"Continued funding by both Sequoia and NVP is a vote of confidence in our vision and continued traction in the marketplace. By harnessing the power of Capillary's Intelligent Customer Engagement™ Suite, retailer marketers are forming successful and personalised relationships with their customers based on insights from our customer analytics platform across multiple channels," said Aneesh Reddy, Co-founder and CEO of Capillary Technologies. "Retailers realize a 15% increase in Average Basket Value and 30% increase in their customer retention rate by implementing our solutions, which is the reason we continue to grow so rapidly around the world."
Capillary's insights-driven, integrated marketing platform helps retailers to quickly and easily manage their customer data, gain insights and personalise engagement across multiple channels, driving a significant increase in sales and loyalty. Capillary's Intelligent Customer Engagement™ (ICE) suite of software solutions incorporates everything that retail marketers require to engage with their customers, weaving social and mobile experiences into any e-commerce platform or point-of-sale device from legacy terminals to the latest POS devices, mobile tablets, and online shopping platforms.
With the announcement of the funding also comes the announcement of a new partner, Agilysys. Agilysys is a leading developer and marketer of proprietary enterprise software, services and solutions to the hospitality industry and operates extensively throughout North America, Europe and Asia. "We are excited to have them on board and our partnership will allow us to bring innovative solutions to companies of all sizes in the hospitality industry," said Anant Choubey, Vice President of the APAC region at Capillary Technologies.
"Notable new customers include Marks & Spencer, a leading apparel retailer with stores in Europe, Middle East and Asia, KFC, the world's most popular chicken restaurant chain, Lacoste, a leading French bridge-to-luxury brand, Keedo, a leading children's clothing manufacturers in South Africa and Courts, one of the top electrical, IT and furniture retailers in Southeast Asia."
"We want to continue to provide innovative shopping experiences for our customers. Capillary's insights-driven approach has allowed us to more precisely target prospects in six European countries who will be most receptive to our expanded product line," said Zdenek Hasek, Head of Marketing at Marks & Spencer for Czech Republic, Poland, Slovakia and Baltics.
As evidence of its continued success, Capillary and its Customer Engagement Management platform has been honoured with awards such as one of the 20 Most Promising Digital Marketing Solutions by CIO Review Magazine, Always On Global 250 Top Private Companies, Winner of Top 50 Startups by TiE Silicon Valley, Innovative 100 by Inc. Magazine's India, and CIO Asia's 20 Most Promising Product Companies.
About Capillary Technologies
Capillary Technologies, Inc. is a leading provider of cloud-based software solutions that helps retailers to quickly and easily manage their customer data, gain insights and personalise that engagement across social media, mobile, e-mail, online, and in-store channels, driving a significant increase in sales and loyalty.
Capillary's platform powers more than 150 major brands across 10,000 retail locations, bringing instant shopper gratification to over 100 million consumers across the United States, United Kingdom, Middle East, South Africa and the Asia-Pacific region.
Customers include globally loved brands such as Pizza Hut, Benetton, KFC and Puma. Capillary has been named a Gartner 2013 Cool Vendor, Marketing Magazine's CRM & Loyalty Agency of the Year 2013 and one of Mint/WSJ Bloomberg Businessweek's Hottest Technology Businesses 2013.
For more information, visit: http://www.CapillaryTech.com. Follow Capillary on Twitter @CapillaryTech
About Sequoia Capital
Sequoia Capital in India currently manages funds capitalised at close to USD 2 billion and invests across venture, growth, and late stage opportunities. It takes a long-term view on investments and plays the role of an active, value-added partner to entrepreneurs, business families and management teams. Over the past 8 years, Sequoia Capital has invested in more than 75 companies in India including Capillary Technologies, Druva Software, Justdial, Micromax, Mu Sigma, Pine Labs, Prizm Payments, Quick Heal and Zomato. Sequoia Capital operates out of offices in Bangalore, Mumbai, and New Delhi.
Globally, Sequoia Capital has an unparalleled track record of partnering with entrepreneurs to create global market leaders. Sequoia Capital has been an early investor in companies such as Apple, Cisco, Dropbox, Google, LinkedIn, Oracle, Yahoo, YouTube and Zappos. Sequoia Capital maintains dedicated teams in USA, China, India and Israel.
For more information, visit: www.sequoiacap.com
About Norwest Venture Partners (NVP)
Norwest Venture Partners (NVP) is a global, multi-stage venture and growth equity investment firm that has partnered with entrepreneurs to build great businesses for more than 50 years. The firm manages approximately $5 billion in capital and has funded more than 550 companies since inception. Headquartered in Palo Alto, Calif., NVP has subsidiaries in Mumbai and Bengaluru, India, and Herzelia, Israel. NVP makes early to late-stage venture and growth equity investments across a wide range of sectors including, technology, information services, business services, financial services, consumer products/services and healthcare.
For more information, visit: www.nvp.com.
Media Contact: Vaibhav Khamesra, [email protected], +91-9167003669, Director of Marketing, AP and MEA, Capillary Technologies
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