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Choose Platinum an Eternal Gift of Love to Celebrate Karva Chauth


News provided by

Joyalukkas Group

21 Oct, 2013, 13:19 IST

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PR NEWSWIRE INDIA - Eternal Platinum Tanmaniya (PRNewsFoto/Joyalukkas Group)
PR NEWSWIRE INDIA - Eternal Platinum Tanmaniya (PRNewsFoto/Joyalukkas Group)

MUMBAI, October 21, 2013 /PRNewswire/ --

- Celebrate This Momentous Occasion With a Meaningful Piece of Platinum Jewellery That Symbolises Eternal Love

- Simplicity is the New Chic. And Platinum Offers Just That With its Modern Minimalist Range of Bangles and Tanmaniyas Available at Joyalukkas 

Precious and eternal platinum jewellery is symbolic of the everlasting love and commitment shared by spouses. The range of elegant platinum bangles and tanmaniyas by Joyalukkas make an ideal gift for Karva Chauth; popularly observed by Hindu women for the longevity of their husbands or fiancés. This special day symbolises the love and affection between wife and husband and platinum jewellery is perfect to celebrate this bond of love.

     (Photo: http://photos.prnewswire.com/prnh/20131021/10078187)

The design concept for the platinum range is based on a design hook taken from a trend report which uses both ancient materials and amalgamates it with modern themes. The range, symbolic of eternity, captures a way of expressing eternal love and includes pieces of minimal expressions of mythological or ancient icons of eternal love on contemporary platinum pieces. There are a set of designs that merge modernity and tradition beautifully in a modern precious metal to make it relevant to the Indian woman's sense of fusion dressing.

Platinum's natural white luster highlights the brilliance of precious stones; its innate strength holds precious stones firmly and securely for a lifetime. The precious metal is a preferred choice of modern women for its inherent qualities, unique and classy designs, simplicity, elegance and everlasting features and the designs, balance modernity with traditional influences.

Price range: Tanmaniyas start from Rs. 25000 onwards and Bangles from Rs. 60000 onwards.

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme.

To know more about this precious metal and see more designs log on to  to: www.preciousplatinum.in

About Joyalukkas

Joyalukkas Group is a multi-billion dollar global conglomerate with varied business interests like money exchange, luxury air charter, malls, fashion and silks and jewellery. The group operation's is spread across India, GCC, London and Singapore. Joyalukkas Group employs a group-wide staff of over 6,000 employees and is one of the most recognized and award-winning jewellery retailer. Its recognition includes Superbrand status and the Limca Book of Records for its Chennai jewellery showroom for being the world's largest jewellery showroom.

Primary Media Contact: Divya Dulani, [email protected], 91-9820181558

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