Connect India and logistics arm of Faarms merge to form Bharat Supply

• The new entity operates across 230 districts and covers 2 lakh villages, making it the largest beyond-metro logistics company in India

BANGALORE, India, July 18, 2025 /PRNewswire/ -- Connect India, a company funded by Aavishkaar Capital, has merged with the logistics arm of Bengaluru-based agri-platform Faarms. The merger will result in the formation of a new entity — Bharat Supply — which will become India's largest logistics company focused on non-metro and rural markets. The combined entity has already built a 5,000-strong localised workforce, spanned across 230 districts and reaching over 200,000 villages — covering nearly one-third of all villages across the country.

The company offers a full-stack logistics solution, from last-mile delivery and seller pick-ups to sort centre operations, warehousing, and line haul services. It serves a wide array of clients, including MSMEs, e-commerce players, agri-enterprises, and large corporates.

Bharat Supply intends to be India's largest tech-enabled distribution platform, focused exclusively on markets beyond metropolitan cities and towns. The company operates in 17 states and union territories, focusing on high-potential, underserved markets beyond metros, and offers 24-hour delivery across diverse regions—from Gujarat to Assam and Andaman to Jammu & Kashmir. Backed by robust teams in logistics, technology, customer service, operations, and on-ground execution, Bharat Supply has emerged as one of the fastest-scaling supply and distribution networks in the country.

"This strategic consolidation is in line with our vision to create scalable, impact-led businesses with a deep presence in Bharat," said Vineet Rai, Founder and Chairman, Aavishkaar Group. "With Bharat Supply, we are delivering not just logistics infrastructure but economic inclusion."

Bharat Supply is backed by Aavishkaar Capital, serial entrepreneur Cornelius (Conny) Boersch, founder of Conny & Co, Black Kite Capital, a Singapore-based family office, along with Apoorva Ranjan Sharma – co-founder of Venture Catalyst and 9Unicorns, Ramit Mittal of Bharti Family, 3one4 Capital as well as other Indian and international investors.

"India represents innovation-driven growth, especially in sectors like logistics where traditional infrastructure gaps can be effectively tackled via technology. Bharat Supply's focus on building inclusive logistics for the next 500 million consumers mirrors what we've seen succeed in other emerging economies," said Cornelius (Conny) Boersch.

"India's rural and semi-urban markets hold immense untapped potential, and Bharat Supply is uniquely positioned to unlock that through deep logistics infrastructure and inclusive execution. This is not just a commercial opportunity, but a chance to build long-term value for millions," Koh Boon Hwee, principal of Black Kite Capital, added.

The company is led by Taranbir Singh and Alok Duggal, co-founders of Faarms, who bring years of operational and agritech experience to scale the distribution business nationally. Aavishkaar Capital continues to be a significant stakeholder, offering strategic direction and sectoral expertise.

"At Bharat Supply, we're building more than just a logistics network - we're creating the backbone for commerce in the real Bharat. Our goal is to ensure that a farmer in a remote village or a small entrepreneur in a tier-III town gets the same delivery experience as someone in a metro," said Taranbir Singh.

What differentiates Bharat Supply is its ability to execute 24-hour delivery across, even in the most inaccessible parts of the country, made possible by a proprietary logistics infrastructure, deep on-ground presence, and real-time technology integrations. It also places a strong focus on inclusive employment, engaging local gig workers and entrepreneurs across semi-urban and rural India. It has also created a customised solution for brands looking for line haul solutions for their dealers and distributors in semi-urban and rural areas.

With plans to scale operations to 300 districts by the end of 2025, Bharat Supply aims to become the go-to logistics partner for brands looking to expand across Bharat.