D2C brand Sleepyhead doubles growth with 150 cr revenue this fiscal year

On track to maintain 2X growth trajectory next year as well

BENGALURU, India, March 10, 2022 /PRNewswire/ -- Sleepyhead, India's fastest growing furniture startup brand, reported an income of 100 cr INR in December 2021 and closed in at 150 cr INR at the end of the fiscal year. Making its mark as one of the few growth-stage startups that has managed to cross the 100 cr INR revenue mark within 5 years of its inception. The brand recently expanded its product portfolio by launching a range of home furniture including sofas, sofa-bed, recliners, and beds.

Speaking on Sleepyhead's growth, Mathew Joseph, CEO & Co-Founder, said, "The online mattress category is growing at 30%, and with our customer-focused approach, we can get a huge share of that growing market to propel our business. We also accelerated our growth by kickstarting our expansion into new categories like Home Living and Décor. We are on track to continue our 2X trajectory growth for next year as well and to achieve this goal, we will be focusing on scaling our portfolio, operation and distribution expansion and team growth." 

The pandemic redefined how young India lived and worked in the past 2 years. D2C brands now have both the consumers' attention and preference. D2C brands play a huge role in the Indian economy and are forecasted to grow almost threefold and reach $100 billion by 2025. The mattress and furniture market is also expected to grow at 5.01% CAGR annually between 2021-2025 and at 12% CAGR by 2026. Sleepyhead has an edge for all the three segments, D2C, Mattress, and Furniture, enabling their strategy to always stay ahead in the game.

So far, Sleepyhead has received cumulative funding of 200 cr INR, with initial funding from the Lighthouse Advisors Pvt. Ltd in 2018 and a growth round in 2021 from the Norwest Venture Partners. The brand has also been recognised as one of the fastest-growing D2C brands in the country by a leading Indian media platform known for its end-to-end coverage of Indian startups and entrepreneurs.

About Sleepyhead 

Sleepyhead is a D2C lifestyle and home décor brand made for the digital native Indian millennial & Gen Z, headquartered in Bengaluru. Launched in 2017 with the unique  Bed-In-A-Box concept, Sleepyhead broke all category norms. After expanding into furniture, Sleepyhead is today, India's fastest growing furniture start-up brand. Its thoughtfully created lifestyle furniture range makes everyday living fun and fabulous. The brand caters to the underserved needs of the new age Indian customer by making great designs accessible without compromising on quality and service.

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Shwetha N
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