Deloitte announces strategic alliance to redefine customer engagement and retention with CleverTap

• Enables enterprises to enhance customer interactions with AI-driven analytics, real-time insights and omnichannel engagement
• Addresses evolving consumer expectations with personalised, data-led strategies across BFSI, consumer, fintech and e-commerce

MUMBAI, India, March 18, 2025 /PRNewswire/ -- Deloitte Touche Tohmatsu India LLP has entered a strategic alliance with CleverTap, to help businesses transform their customer engagement strategies through data-driven insights and AI-powered automation. The partnership aims to enable enterprises to optimise customer interactions, improve retention and accelerate digital transformation.

As businesses shift towards data-led, insight-driven engagement models, there is a growing need for real-time analytics, predictive customer insights and personalised experiences. This collaboration will focus on key sectors, such as retail, financial services, quick commerce and travel, where enterprises are seeking to create seamless, personalised and scalable customer experiences.

Commenting on the alliance, Hemendra Upadhyay, Partner, Deloitte India, said, "In today's hyper-competitive business landscape, delivering a personalised and customer-centric experience has become a defining factor for success. Organisations across industries are leveraging data, digital tools and advanced technologies to not only identify their most valuable customers but also to stay ahead of the curve. This partnership is not just about addressing today's challenges—it is about equipping businesses with the tools and insights to stay competitive in an evolving digital landscape through the 'power of collaboration'."

Anand Jain, Co-Founder and Chief Product Officer at CleverTap, added, "Partnering with Deloitte marks a pivotal step in expanding CleverTap's reach. Their innovative strategies and local insights, combined with our AI-driven enterprise-grade platform, will empower businesses to drive deeply personalised, scalable engagement. Together, we're redefining customer connections and accelerating growth across regions."

Balaji Venkataraman, Partner, Deloitte India, highlighted the importance of customer engagement in today's business landscape, stating, "As businesses move beyond traditional models, they need scalable, AI-driven solutions that integrate seamlessly with their digital strategies to enhance agility and drive meaningful customer engagement. This partnership will bring together Deloitte's expertise in advisory and build and operate with CleverTap's advanced technology for brands to enrich customer experiences, increase retention and drive long-term business value."

Sidharth Pisharoti, Chief Revenue Officer at CleverTap added, "Joining forces with Deloitte underscores CleverTap's commitment to solving critical business challenges by delivering real-time, data-driven insights and personalized engagement at scale. Through our integrated solutions and joint go-to-market initiatives, enterprises can deepen customer relationships, optimize operations, and achieve sustainable growth. Together, we're setting a new benchmark for how brands accelerate digital transformation and drive market leadership."

CleverTap's MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte's digital strategy expertise, allowing businesses to enhance personalisation, automate marketing workflows and optimise engagement touchpoints.

In the short term, the alliance will focus on pilot projects, joint training and co-marketing initiatives to validate integrated solutions and showcase early successes. Over the mid-term, efforts will deepen through industry-specific solution development, expanded go-to-market strategies and feedback-driven optimisation. Looking ahead, the long-term vision includes co-innovation labs, ecosystem expansion through strategic partnerships and a commitment to sustainable growth metrics to drive measurable value. This roadmap will evolve through continuous collaboration, ensuring market alignment and impactful digital transformation for clients.

About Deloitte

Deloitte refers to one or more of Deloitte Touché Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino's, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

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