NEW DELHI, February 5, 2015 /PRNewswire/ --
Adrenaline Entertainment Pvt. Ltd. today announced details around the launch of Desi Warrior's first event - Battlefield Gurgaon. Battlefield Gurgaon is set to kick-start India's Desi Warrior movement on Sunday, March 1st , at ACZ - Orient Craft Sector 9, IMT Manesar, Gurgaon.
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A day long festival, Desi warrior goes beyond its main attraction - the obstacle course run, to offer its warriors a complete festival experience with live music, competitions, mini obstacles, fair games, elephant/ camel rides, sponsor tents, food & beverages - the perfect Sunday to spend with your family and friends.
Tickets for Desi Warrior are available at www.desiwarrior.com
Registration Pricing
Adults
Normal Price 31st Jan-Feb 28th Rs. 1,800
At door 1st March Rs. 2,000
Kids
Normal Price 31st Jan-Feb 28th Rs. 900
Spectator 1st March Rs. 100
Backed by sponsors - Orient Craft, Mountain Dew, Underdoggs Sports Bar & Grill, Fortis, Radio One, Suburb, Mrs. Kaurs, and JLL, the founders of Desi Warrior lifted the lid on their very own muddy affair, in a select press meet held at Underdoggs Sports Bar, Ambience Mall, Vasant Kunj.
Rish Saini, Samar Shivdasani and Sharmilee Sagar, the three founders of Desi Warrior, organized an interactive demonstration of what Desi Warrior is all about, exhibiting utmost levels of dedication and passion aimed at establishing Desi Warrior as the premier obstacle run of the country.
"Desi Warrior is not just a concept, it's a lifestyle, it's an entirely different way of looking at things," said Rish Saini, founder of Desi Warrior. "We've put together a platform that will enable people to challenge themselves and inspire others while they're at it. It's not a race; it's not about stomping over others and being the first at the finish line. It's about camaraderie, helping each other and completing it together."
A typical Desi Warrior course features 20+ obstacles over a spread of 5+ kilometers. A highly skilled team of professionals was put together to design and conceptualize these obstacles that the country has never seen before. Be it running through fire, crawling under barbed wires, swimming through muddy lakes, climbing sky-high walls or running long distances … Desi Warrior has been created to make sure that the mental as well as physical tenacity of all participants is tested.
"For long years, in our country all physical labour-intensive tasks have been restricted to men," said Sharmilee Sagar, founder of Desi Warrior. "Desi Warrior is committed to change that. We want to set an example and encourage more and more women to participate in the run and prove people otherwise."
Samar Shivdasani, the third amongst the founders stressed on how Desi Warrior was different from other obstacle runs the country has seen lately, "Desi Warrior stands apart from similar existing properties in the country because it has been created specifically for the Indian market, this is not a cookie cutter model that has been borrowed from the west and applied blindly. The 'Desi' element is engrained in our DNA through unique, indigenous obstacle designs, the causes we support, and overall theme we carry forward on event day."
Desi Warrior is expecting more than 4000 participants and 4000 spectators to visit the event. The race grounds will feature a festival area to engage participants after their run. A stage with live music, food & beverage stalls, competitions, fair games, elephant/camel rides will also be set up for continued engagement.
About Desi Warrior
Desi Warrior is an Adrenaline Entertainment Pvt. Ltd. Initiative. The concept of Desi Warrior was developed by Rish Saini almost 3 years ago after participating in an obstacle course race in the U.S. Being an avid fitness fan and entrepreneur he immediately saw the opportunity of doing something similar in India. Today, the company has 3 founders who are all passionate about fitness and using it as a tool to reach out to the Indian population at large for a healthier and more aware existence. Desi Warrior is made up of tightly knit team of hard working; passionate and driven individuals set out to make a difference. Presently, Desi Warrior comprises of 7 individuals and numerous well-wishers and partners backing up the business model.
For more details log on to www.desiwarrior.com
Media Contact :
Swaroop Sarkar,
+91-9999112020,
Image Public Relations
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