BANGALORE, November 6, 2015 /PRNewswire/ --
Volano, a premier sports management agency, hosted yet another successful sell out edition of the 'Maruti Suzuki Devils Circuit' in Bangalore on Sunday. Over 4,000 participants and spectators made their way to the venue at Century Artizan in Yelankha and experienced the run of their lives at India's biggest amateur sports property.
(Photo: http://photos.prnewswire.com/prnh/20151106/10134111 )
"It was amazing to see over 200 runners who had traveled from across various cities of India to participate in the competitive category of the race. The most consistent runners besides securing the bragging rights, also drove home a Suzuki Swift, the biggest prize in amateur sports in India today. Our property has a fantastic appeal to the young as well as a mature Indians whose numbers have been increasing edition after edition. This year, we are all set to attract over 30,000 runners from across all the pan-India editions. We are confident that with Maruti Suzuki behind us, we will become the largest and biggest amateur sports property in India within the next two years. Being an experience-driven product, we are extremely confident of the high level of connect and bond that has and will keep getting established between the runners, followers and the property in question," said Adnan Adeeb, Co-founder and MD of Volano Entertainment.
This thought seemed to be echoed by participants as well. Keshav Sharma, a marketer with a leading Japanese conglomerate, based out of Delhi, and who especially flew in from Delhi for the Bangalore edition, said, "Once is never enough; I am hooked and I will travel for every edition because I love what has been created both in terms of the running course, as well as the after party, which to me, is the biggest sports party in the country."
Running across 5-km long track interspersed with 15 military style obstacles, including high net walls, barbed wire, tons and tons of ice and much more, offers an unparalleled thrill. Not only is it fun to do, but it also offers a unique way of employee engagement and team building to corporate organisations. This is precisely why over 90% of the participants were from leading corporate companies such as Infosys, Subex, Microsoft, Serco etc. "Today, there are more runners in obstacle races in the west than traditional marathons. We expect India to experience the same growth and we are keen and confident that we will maintain the leadership position within this space of modern running," said Zeba Zaidi, co-founder and CEO of Volano Entertainment, the company behind this spectacular property.
The day also saw participants of both genders compete in the competitive category with Sanjay Negi and Sneha Desu leaping ahead of all participants to claim the top prize in the men and women category respectively.
For those who thought the day was just about sport, there was a huge surprise in store. Where on one side, one could enjoy Zumba, Reebok Cross Fit workouts, dance sessions; on the other hand the spectators and participants alike could be seen enjoying the fantastic experience of camaraderie, sport, music and entertainment both on the running course as well as, in the expo area from where runners were starting and finishing through the day.
All in all, a perfect way to celebrate your amazing achievement on the course, complete with music, strangers who soon became friends, amazing selection of food and tons of colour. A fitting tribute to the event was by participant Rajiv Gupta who said, "The most exciting day of my life, I feel I have experienced something that I will take to my grave." Rajiv is now a proud Devils Slayer and a member of the tribe.
About Volano Entertainment Pvt Ltd
Volano Entertainment is a premier sports management property, headquartered in New Delhi, and is credited with the conceptualization and execution of some of India's biggest amateur sports properties. Specializing in creating properties that are path-breaking and disruptive in nature, Volano introduced the concept of Obstacle Running in the country by establishing Devils Circuit in 2012 as India's first Obstacle Run. Over the years, while Devils Circuit has maintained its position as India's biggest Obstacle Run, both in terms of editions as well as participants, Volano has created other similarly engaging and highly scalable properties including:
- Devils Circuit Swift Challenge - the hunt for India's fittest corporate team
- GameOn India - India's first online sports portal
Media Contact:
Rachit Mehra
[email protected]
+91-9818326858
Chief Playmaker
Volano Entertainment Pvt Ltd
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