BANGALORE, September 27, 2018 /PRNewswire/ --
Categorized as fringe shimmer, floral bouquet, disco sequins, scarf print, denim gemstones, and knife pleats, the six collections are in line with the latest apparel trends in the market
If there is one thing that can amp up an outfit, it's one's jewellery. With the festive season setting in, design powerhouse Melorra has already launched two collections and is all set to launch four new collections in the coming days. As with the core design philosophy, all the collections are in line with the AW 18-19 apparel trends and have been named fringe shimmer, flora bouquet, disco sequins, scarf print, denim gemstones, and knife pleats. Melorra is India's fastest growing and only runway inspired fine and light weight jewellery brand that launches over 42 new designs every week, all backed by extensive research of the latest fashion trends from across the globe.
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The new collections have the usual Melorra design edge and will address accessorizing for every new trend in the world of apparel fashion. The glittery and classy disco collection is inspired by sequined dresses perfect for that party look. The fringe collection will feature diamonds to give the jewellery an extra bling. The floral bouquet collection made with enamel plated gold is for that bold yet feminine look.
The knife pleats collection, inspired by the small pleats in skirts & dresses, is an ode to the classic 80s. The denim gemstones collection is inspired by denim on denim ensembles which is for an easy, breezy look, while the scarf print ones picks up motifs from the classic scarf designs, and moulds them to tasteful jewellery. So if one is looking to add some sparkle to their exquisite sense of style this festive season, Melorra holds all the goods to deliver.
Speaking about the launches, Ms Saroja Yeramilli, CEO and Founder, Melorra, said, "With the festivities approaching, jewellery will naturally be on top of every woman's mind. Melorra's new collection is fashion-forward, lightweight, and trendy. Each one of the pieces is quirky and can be styled to complement your everyday wardrobe including what you wear during festivities."
With back-to-back festivals starting October, including Navratri, Durga Puja, Dussehra, KarvaChauth, Diwali and Chhath Puja, women typically are left with very limited real jewellery options to accessorize their look for the day. They opt for either artificial jewellery or adorn heavy pieces bought during their wedding. Melorra's new collections are distinctive in their design direction and each collection will match with a different look in one's wardrobe.
Ms. Yeramilli added, "Melorra gives its customers the opportunity to invest in real jewellery that is on trend, unique and complements their festive looks. Through our 30-days return and life time exchange policies, customers can be confident that they will always look their fashionable best without burning a hole in their pocket."
Melorra creates pieces that are meant for a 'buy-now, wear-now' purpose. The company has invested in the latest CAD (Computer Aided Design) technology, enabling high precision and accuracy in making jewellery moulds through 3D printing. The jewellery is cast using the moulds and final finish is left at the hand of expert artisans. Over 75% of the collections are priced below INR 30,000. All the gold jewellery is BIS hallmarked and the diamonds are SGL, IGI and DGLA certified.
About Melorra
Started in 2016, Melorra is a fashion forward lightweight fine jewellery brand that styles for the contemporary wardrobe. The brand caters to the jewellery needs of today's women. Global runway trends make their debut in Melorra's creations, as the brand's global fashionistas spot the styles that will make the cut for contemporary fashion scene from global runways, like Paris and Milan. Inspired from these fashion trends, designs are created keeping in mind the modern woman's wardrobe. Melorra uses 3D printing technology to create jewellery moulds and provide an accurate and elegant finish. Melorra crafts jewellery designs in line with the global fashion trends week on week and ships to over 26,000 pin codes across the country. The gold jewelery is hallmarked and diamonds have passed the SGL, IGI and DGLA certification. The designs are created with precision and are available at its portal melorra.com with a 30-day return policy and lifetime exchanges.
Media Contact:
Rachna Kapoor
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Talking Point Communications
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