FNP Partners with CleverTap to Power Intelligent, Personalised Customer Engagement at Scale

SAN FRANCISCO and MUMBAI, India, April 10, 2025 /PRNewswire/ -- FNP (Ferns N Petals), India's leading and most preferred gifting platform, has partnered with CleverTap, the all-in-one customer engagement platform, to further enhance its digital-first approach to customer experience. This collaboration aims to deliver intelligent, timely, and personalised communication that strengthens brand affinity and drives customer delight across every touchpoint.

With a rich legacy of making celebrations memorable through thoughtful gifts and reliable delivery, FNP continues to invest in technology that complements its customer-centric ethos. Through this partnership, FNP will leverage CleverTap's AI-powered segmentation and omnichannel capabilities to accurately identify users and reduce redundant communication. This will enable the brand to deliver contextual, real-time engagement that enhances the overall customer experience.

"At FNP, we're always exploring meaningful ways to elevate the customer journey," said Avi Kumar, Chief Marketing Officer, FNP. "With CleverTap, we're excited to unlock new possibilities in hyper-personalised engagement—bringing together data, automation, and agility to enrich every experience, from discovery to delivery."

With CleverTap, the brand will now be able to drive higher conversions at key moments in the customer journey—such as during sign-up or checkout—using real-time triggers and personalised nudges. With automation at scale, FNP can deliver timely reminders and promotional offers with minimal manual intervention.

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, "With our platform's ability to unify customer data and drive real-time engagement, we're excited to partner with FNP and provide support in creating even more meaningful and seamless user experiences for their customers."

This partnership marks a key step in FNP's ongoing commitment to innovation-led growth, as the brand continues to shape the future of gifting through consumer-first thinking and smart, data-backed engagement.

About FNP

FNP (Ferns N Petals) is India's leading and most preferred gifting brand, with over 30 years of expertise in delivering exceptional and memorable gifting experiences.

As the market leader, FNP offers an extensive product portfolio that spans flowers, cakes, personalised gifts, plants, and gourmet hampers, catering to a wide spectrum of customer needs. With a network of 400+ retail stores across India and a growing international presence, FNP seamlessly bridges both online and offline platforms, setting benchmarks in customer service, innovation, and reliability.

Known for its pioneering efforts in omnichannel retail, FNP ensures that gifting is a hassle-free, delightful experience, available at the customer's fingertips. With a sharp focus on quality, timely delivery, and highly customizable offerings, FNP has become the trusted partner for millions of customers during key celebrations and life's important moments.

Constantly innovating and expanding into new categories and markets, FNP continues to shape the future of gifting, driving growth through leadership, customer-centricity, and an unwavering commitment to excellence.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino's, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalised experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
[email protected]

ASHMIT CHAUDHARY
Associate Consultant, Archetype
[email protected]

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