FranceCol Named the New Face of Créative France in India

NEW DELHI, August 2, 2016 /PRNewswire/ --

A jury of distinguished businessmen and institutional representatives in New Delhi led by the French Ambassador and Business France, France's national agency supporting the international development of the French economy, has chosen FranceCol Technology as the new face of Créative France in India.

Following the official launch of Créative France in January aimed at showcasing French ingenuity across various sectors; #CreativeNextIndia was the second phase of the campaign to identify an inspirational French entrepreneur or small or mid-sized enterprise (SME) who has demonstrated creativity and innovation in their business, to be named a campaign ambassador. French entrepreneurs and many French companies of all sizes have chosen to set up business to showcase their innovative expertise in India. They form the pool of creativity that the Embassy has wished to highlight this year with the #CreativeNextIndia challenge.

FranceCol, a young R&D company, was named the next face of the campaign for its creation of a wheel drive. With an aim to revolutionize sustainable development in India, FranceCol Technology has developed an embedded wheel motor, which allows the electrification of any bicycle, motorcycle or wheel chair, without any structural modification.

This cost effective solution for urban mobility converts mechanical energy to electrical energy and is poised to revolutionize transportation in India. It is environment friendly, durable and presents a perfect solution to using public transport in the cities as well as in rural India. The battery operated bicycle is built to travel 100 kms in a single charge and is ideally adapted to young Indians who do not want to depend on public transport, and would like to commute efficiently and at a reasonable cost.

Addressing the French community in India, Ambassador Ziegler said, "France is a creative and innovative country. It is the world's fourth most dynamic country for patents. Here, in India, more and more of our companies are locating R&D centres, which innovate, create and eventually make in India some of the solutions that will shape tomorrow's world. In the backdrop of the Creative France campaign, I am proud to award a French company in recognition of its spirit of innovation."

Dr François Bernot, Scientific Director - FranceCol Technology, observed, "The Indian market is huge, with a true need for cost-effective devices. Our electric bicycle is the fruit of a joint R&D collaboration of Indian and French teams. They have invented a solution that adheres to the principles of 'sustainable development', 'frugal innovation', and is accessible to all and perfectly suitable for transporting a large number of Indians."

The CreativeNext contest was hosted on Twitter from June 14 and urged participation from small and medium-sized French businesses. All participants were encouraged to submit a short video; picture or presentation, showcasing their groundbreaking business model.

For more information on Créative France and the global campaign ambassadors, please visit: http://creative.businessfrance.fr/

To view FranceCol Technology's video submission, click here

About Business France 

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France's companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: http://www.businessfrance.fr

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