G-SHOCK unveils its biggest store in the country; expands its retail presence in the National Capital

NEW DELHI, April 16, 2025 /PRNewswire/ -- Casio Computer Co. Ltd, headquartered in Japan and the parent company of Casio India, launches their iconic brand, G-SHOCK's fifth exclusive store in New Delhi. This milestone marks a significant step in the brand's ongoing efforts to expand its retail footprint across India, strengthening it to a total of 66 stores nationwide.

Strategically located at Connaught Place – a prestigious cultural and commercial hub in the heart of New Delhi, this new G-SHOCK exclusive store stands out with its inspiration of décor, showcasing G-SHOCK's subcultures through vibrant street art. Spanning across 850 sq. ft., this G-SHOCK store is the largest exclusive store in terms of square foot area and is set to become yet another milestone store for the growing clout of G-SHOCK in India. The store offers G-SHOCK's iconic styles, including the legendary 5600, 2100, 110, and 6900 series, alongside a curated selection of the latest releases and coveted limited-edition timepieces, as well as the newest launches from the G-STEEL range.

Additionally, customers can explore the neo-retro charm of Casio Vintage timepieces, the sporty sophistication of Casio Edifice 's Chronographs and the timeless elegance of Casio timepieces, catering to diverse preferences under one roof. Set to open its doors to fashion and streetwear enthusiasts and watch connoisseurs alike, this exclusive G-SHOCK store promises an enthralling experience unlike any other.

Speaking on the occasion, Mr. Takuto Kimura, Managing Director, Casio India, who inaugurated the store, said: "The launch of G-SHOCK's largest exclusive store in India underscores our commitment to offering the best of our product range in India with a highly immersive experience. Connaught Place, with its vibrant culture and fashion-forward audience, is the perfect setting for this milestone. This store is a true reflection of G-SHOCK's toughness, innovation, and street culture, and we look forward to welcoming customers to explore our latest collections in this dynamic space."

To commemorate the launch of the biggest G-SHOCK store, the brand also unveiled a limited-Edition timepiece designed by renowned Mumbai based graffiti artist Mooz. Inspired by the Indian truck art, the bold colors and eclectic motifs on this timepiece pays homage to the colorful visual language found on trucks across India, often characterized by intricate patterns, bold typography, and symbolic imagery. At its core, the design showcases a majestic tiger, the guardian of highways, symbolizing power and resilience – aligning with G-SHOCK's rugged design ethos. The watch is on display at G-SHOCK's new Connaught Place store, offering enthusiasts an exclusive first look before it officially goes on sale.

Located at F-4 Inner Circle, Connaught Place, New Delhi, the brand invites visitors to explore its newly curated space, where every corner embodies the spirit of innovation and creativity. The store is operational from 10:30 AM to 09:30 PM on all days of the week.

About G-SHOCK:

G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.

In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe's unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today.

Since its inception, G-SHOCK has embarked on a relentless journey of evolution, ceaselessly pursuing greater resilience and bold stylish appeal across structure, materials, and functionalities. Envisioned in 1983, G-SHOCK now stands on the cusp of its 40th Anniversary in 2023, having left an indelible mark by retailing over 100 million watches across 100 nations. Strengthened by this remarkable legacy, G-SHOCK remains resolute in its quest for enduring strength, ever ready to conquer new frontiers of toughness.

About Casio India Co. Pvt. Ltd.:

Casio India Co. Pvt. Ltd.(CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India's range of products includes the sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators, Label Printers, and Clocks.

Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of "creativity and contribution," Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.

For more information, visit https://www.casio.com/in/

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