Godrej & Boyce Along With Renowned Author Katie Bagli Launch Children's Book 'Many Secrets of Mangroves'

The book will focus on creating awareness about the importance of conservation of mangroves among kids 

MUMBAI, Dec. 12, 2019 /PRNewswire/ -- Godrej & Boyce collaborated with renowned children's author Katie Bagli to create the book 'Many Secrets of Mangroves'. The book, launched today, is just one of the many initiatives by the company to spread awareness about environment conservation and the importance of the Mangroves ecosystem. 

The book, unveiled by Dr. Pheroza Godrej, an avid nature lover has been dedicated to the memory of Naval Pirojsha Godrej - a man who not only built the Indian industry but was also passionate about the environment. Dr. K. Kathiresan, a world-class scientist, also gave a talk on the diversity and importance of Indian Mangroves. He has spent most of his career studying the mangrove wetlands.

Mangroves are not only treasure troves of biodiversity but also are of great ecological importance. Also known as 'Oceanic Rain-forests', Mangroves provide the right conditions for fish to breed, thereby supporting the livelihood of fishermen. In addition, they provide firewood, timber, cattle feed, honey, medicines, recreation and scope for tourism development. They are the only tall tree forests between the land and sea in the tropical and warm temperate coasts. Mangroves are like 'Green forts' that protect the coastal life against natural calamities such as tsunamis, storm surges, cyclones and floods. It was the mangroves that saved human life and property in India during the 1999 super-cyclone of Odisha and the 2004 Asian tsunami.

During the launch, author Katie Bagli laid emphasis on the importance of Mangroves in protecting the city from the increasing pollution and against natural calamities. While unveiling the book, Author Katie Bagli said, "We have only one life and we must do our best to live it the right way so that future generations may also continue to enjoy the gifts of nature. In doing so, we must also teach our children the importance of protecting the environment and the part that they can also play in a world where digital technologies and social media play a large influence in our lives. I'm proud to have worked alongside Godrej in creating a book that will help spread such awareness and influence young minds who will play a major role in shaping our future. We hope the children have fun, learn and pass the knowledge on to their friends too."

On this occasion Dr. Pheroza Godrej said, "Children are key to the progress of our nation. As parents and mentors, we must do our part to arm them with the right values and information to enable them to act responsibly. We undertook the endeavor of putting together this wonderful book along with Katie Bagli in order to educate the young minds and enable fun learning too. We hope that the children that read this book will grow fond of the characters that protect the environment."

Speaking at the book launch Mr. Anup Mathew, EVP and Business Head, Godrej Construction, Godrej & Boyce, said, "It is evident that many countries around the world are increasingly bearing the consequences of Climate Change. India is not an exception. Adults and children, both need to be aware about its impact. Our children will play a major role in shaping the future of the country. They need to be inspired to choose wisely - being mindful about the importance of conserving nature. We are hopeful that with the help of this book, children will be able to learn about the importance of mangroves in the ecosystem in a fun-filled manner."

The book has nine different stories and ends with the pictures of the mangroves and wildlife. The book is absolutely free and will be available on the mangroves website (mangroves.godrej.com).

On June 5th this year, on the occasion of World Environment Day, Godrej has also released the upgraded version of the 'Mangroves App'. This app covers 67 Indian mangrove and mangrove associate species and is available in 9 Indian languages of coastal states along with Hindi and English. It is available on Android, iOS, and Windows platforms.

About Godrej & Boyce:

Godrej & Boyce, a Godrej Group Company, operates across 14 diverse businesses. Founded in 1897, the company started with the manufacture of high quality locks. It has since diversified into Consumer Goods, Office and Industrial Products & Services, Infrastructure & Real Estate. Headquartered in Mumbai, Godrej & Boyce specializes in and is a market leader in Appliances, Furniture & Interiors, Security Solutions, Locking Solutions, AV solutions, Vending, Material Handling, Industrial Logistics, Aerospace, Nuclear Power, Defense, Tooling solutions for Auto industry, Process Equipment, Power Infrastructure, Real Estate and Green Building Consulting. Godrej is one of India's most trusted brands serving over 1.1bn customers worldwide, every day.

About Godrej Mangroves:

The Godrej mangroves at Vikhroli extend their silent ecosystem services much beyond their boundaries to the entire Mumbai Metropolitan Region. A two-year research study revealed that the standing stock, with its biomass and sediments, holds 6 lakh tonnes equivalent of carbon dioxide - a key greenhouse gas responsible for global warming and climate change. Additionally, around 60,000 equivalent tonnes of carbon dioxide is sequestered every year. Besides land stabilisation, the mangrove ecosystem plays a vital role in natural cycles and nutrient recycling thereby maintaining the environment balance.

Media Contact :
Supreeth Sudhakaran
[email protected]
+91-9920584295
Godrej Group

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