HDFC Bank Selects Adobe Marketing Cloud to Deliver Personalized Customer Experiences

NEW DELHI, October 3, 2016 /PRNewswire/ --

HDFC Bank, one of India's leading banking and financial services company and one of the ^[1]country's most valuable brands, today announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank's commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

"The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the Internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast-evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers' engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers' experience with us with a real-time response. As one of India's leading brands, it's important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate," said Kartik Jain, EVP, Head Marketing & Customer Analytics at HDFC Bank.

As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers. This implementation will augment HDFC Bank's marketing efforts by helping plan, automate, orchestrate, and measure marketing communications across channels. The company will also take advantage of optimized costs, extensive reporting and marketing resource management capabilities that this implementation will deliver. "We are confident that our alliance with Adobe will help us deliver a truly compelling experience for our customers and support business results," said Kartik Jain. With this new technology, HDFC Bank will be equipped to handle tremendous volumes of 37 million customer enquiries and 400 million emails a month.

"In today's digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is the key to success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world," said Kulmeet Bawa, Managing Director, South Asia, Adobe.

Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country's premier banks providing a wide range of financial products and services to 37 million customers across India. As of March 31, 2016, HDFC Bank had a nationwide distribution network of 4,520 branches and 12,000 ATMs in 2,587 cities and towns. Within years of inception, the bank has emerged as a leading player in its three principal business segments of retail banking, wholesale banking, and treasury operations, and emerged as one of the most trusted brands in the banking and financial sector segment in India.

About HDFC Bank 

Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 37 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. Within a relatively short span of time, the bank has emerged as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments.

The bank's competitive strength clearly lies in the use of technology and the ability to deliver world-class service with rapid response time. Over the last 20 years, the bank has successfully gained market share in its target customer franchises while maintaining healthy profitability and asset quality.

As of June 30, 2016, the Bank had a distribution network with 4,541 branches and 12,013 ATMs in 2,587 cities/towns.

For the quarter ended June 30, 2016, the Bank's total income was INR 193.22 billion (Rs 19,322.6 crore) as against INR 165.03 billion (Rs 16,503.0 crore) for the quarter ended June 30, 2015. Net revenues (net interest income plus other income) were INR 105.88 billion (Rs 10588.1 crore) for the quarter ended June 30, 2016, as against INR 88.50 billion (Rs 8850.7 crore) for the corresponding quarter of the previous year. Net Profit for the quarter ended June 30, 2016, was INR 32.38 billion (Rs 3,238.9 crore), up by 20.2% over the corresponding quarter ended June 30, 2015.

Total income for the year ended March 31, 2016, was INR 709.73 billion (Rs 70973.2 crore).

Leading Indian and international publications have recognised the bank for its performance and quality.

For more information please log on to: http://www.hdfcbank.com

About Adobe Systems Incorporated 

Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com/in

^[1] HDFC Bank was ranked #58 according to Brand Trust Report 2015

Media contact:
Anirudh Chouhan
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