IndiaBonds announces strategic alliance with Upstox to Offer Bond Investments to Retail Investors

With this alliance, Upstox's 1.3 Cr+ retail investors can now access IndiaBonds' offerings on its platform, boosting retail participation in Indian bond markets

MUMBAI, India, Sept. 4, 2025 /PRNewswire/ -- IndiaBonds, a Fintech, SEBI-Registered Broker & licensed Online Bond Platform Provider (OBPP), has announced a strategic alliance with Upstox, a leading wealth-building tech platform in India, to enable retail investors to avail a wide range of bond investments on the Upstox platform. 

Bonds are a fixed-income investment instrument offering regular, passive returns to investors looking for stability and steady growth in their portfolios.

Under this strategic alliance, retail investors can now access a variety of listed Corporate Bonds, Government Securities and State-Guaranteed Bonds through the Upstox platform, leveraging IndiaBonds' domain and technological expertise. All execution of transactions shall take place exclusively on IndiaBonds, in strict compliance with SEBI's extant OBPP circulars and regulatory framework.

With a mission to enable every Indian to invest right, trade right, and build wealth confidently, this partnership reinforces IndiaBonds' commitment to pioneering the digital revolution in the corporate bond market in India. Together, this integration marks a significant step towards democratising bond investing for retail investors.

Commenting on the alliance, Vishal Goenka, Co-founder of IndiaBonds.com, said, "This is a very exciting collaboration which will open access to our wide range of 100+ Bonds for Upstox's large customer base. With this seamless tech integration, Upstox's customers who seek fixed-income investments for diverse asset allocation, can now invest in bonds."

He added, "While equity investments have gained significant traction in India, debt investments especially corporate bonds are also catching up with retail investors. The Indian bond market stands at US$ 2.78 trillion now and is likely the last bastion of finance to be conquered by technology. This collaboration is well-timed, particularly with portfolio diversification becoming increasingly critical for long-term financial planning, growth, and stability."

Shrini Vishwanath, Co-Founder, Upstox, said, "Until 2023, we were known for our technological edge in Equities and F&O trading. Today, we've evolved into a holistic wealth platform, offering everything one needs to manage and build wealth with confidence. Our alliance with IndiaBonds further strengthens this mission, giving users simplified access to fixed-income investment opportunities and helping them build well-diversified portfolios."

About IndiaBonds (brand name owned by India Bond Private Limited) (https://www.indiabonds.com/)

Launched in 2021, IndiaBonds is SEBI-registered broker and leading Online Bond Platform Provider. It provides access to investors in the fixed-income market in a low-cost, transparent and easy-to-use manner. At the helm of this fintech company are industry veterans - Vishal Goenka, Co-Founder; and Aditi Mittal, Co-Founder & Director. This core team is committed to pioneering the digital revolution in the corporate bond market in India.

IndiaBonds provides a wholesome solution to bond investing to its customers; and enable them to unlock the value of the fixed-income asset class. The experienced team assists investors with access to a wide choice of bond investment opportunities that provide stability, generate predictable income and meet their investment objectives. Within the Online Bond Platform Providers community, IndiaBonds is recognized as a revolutionizing fintech start-up owing to some of its ground-breaking innovations in the fixed-income industry.

Last year IndiaBonds launched a one-click portfolio builder called BondCase. In 2023 it provided a professional portfolio analysis dashboard to its clients. In 2022, it announced the launch of its strategic tool, the Bond Yield Calculator, which aids investors by simplifying the complexities of calculating corporate bond prices and yield. In 2021, it launched a comprehensive Bond Directory for the general public to have detailed information on all INR-denominated bonds outstanding in India.

About Upstox (brand name owned by RKSV Securities Private Limited)

Upstox, co-founded by Ravi Kumar, Kavitha Subramanian, and Shrini Viswanath, is one of India's leading investment and trading platforms with a customer base of over 1.3 crore customers. Backed by the late Mr. Ratan Tata, Upstox is dedicated to its mission: "Invest Right, Invest Now." The platform offers versatile trading and investment options through its mobile app and desktop platforms, catering to various user preferences with two distinct modes:

• Upstox Pro: Aimed at active traders, offering advanced trading features in Equities, Futures, Options, Currencies, and Commodities.
• Upstox for Investors: Designed for beginners, providing easy access to Stocks, Mutual Funds, IPOs, Gold, and Fixed Income products (T-Bills, G-Secs, SDLs, Fixed Deposits, NCDs), alongside Insurance and Loans.

Additionally, Upstox supports API trading, enhancing trading flexibility and options.