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KFC Sets up ATM to Give out Nashville Dollars


News provided by

KFC

22 Dec, 2016, 12:53 IST

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People queuing up at the KFC ATM (PRNewsFoto/KFC)
People queuing up at the KFC ATM (PRNewsFoto/KFC)

NEW DELHI, December 22, 2016 /PRNewswire/ --

Popular QSR restaurant chain, KFC delighted consumers by setting up an ATM that promised to not leave anyone empty handed. Consumers were seen queueing up at the ATM, where with just a few clicks on the touchscreen to answer some questions, they could be amongst the first few to get some Nashville Dollars. True to its promise, the KFC ATM dispensed Nashville Dollar, even to those who didn't get all the answers right - delighting everyone who queued up. Consumers can exchange the Nashville Dollar at their nearest KFC restaurant to get a serving of the legendary KFC Nashville Chicken (2 pieces).


     (Logo: http://mma.prnewswire.com/media/451893/PRNE___KFC___Consumers_Queue_up.jpg )

Lluis Ruiz Ribot, CMO, KFC India said, "In the past few months, everyone has seen that good things are worth the wait - whether at ATMs, or in life. We just decided to make the waiting a little more fun and rewarding. The Nashville Chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product and therefore chose a format that is topical, strategically connects with consumers and induces trials."

KFC's Nashville Chicken, is the newest food trend, coming in all the way from America. One has never had fried chicken like this before - intensely flavored with a hint of smokiness, mildly spicy, extra crispy, and topped with tangy American pickles. With prices starting at INR 109 for the Nashville Burger and INR 169 (for 2 pieces), Nashville's most famous chicken is also available as Strips on a Bun, 5-in-1 Mealbox and Rice Bowlz, across KFC restaurants. One can also get their hands on the KFC Nashville Chicken by ordering online at https://online.kfc.co.in/ or calling 3399 4444.

About KFC
KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain with more than 19,000 KFC outlets in 130 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Kentucky (NYSE: YUM.). In India, KFC offers this international experience in over 300 restaurants across India. Some of the KFC favorites in India include Hot & Crispy chicken, Chicken Zinger, Rice Bowlz and the Krushers range of beverages, amongst others.


Media Contact:
Anita Sahoo
KFC India
[email protected]
+91-9654686001

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