MUMBAI, November 12, 2013 /PRNewswire/ --
This Customer Engagement Email Campaign Powered by netCORE's Robust Email Marketing Platform and Expert Consultation Resulted in 25% Increase in Online Transactions
Lenskart, India's leading online optical store, today announced that its email marketing campaign powered by netCORE has been named an "honorable mention" in the "Create and Design - E-commerce" category at MarketingSherpa Email Awards 2014. MarketingSherpa Email Awards recognizes email marketing excellence in not only solid results, but in creative and audience-centric approaches and turning marketing challenges into opportunities.
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Lenskart wanted to increase engagement with its customers and gain their trust and confidence. To achieve these objectives, netCORE's email marketing experts conceptualized and ideated an email marketing campaign that displayed the steps/processes followed by Lenskart from the time an order is placed till it is delivered at the customer's doorstep. This transparency helped customers gain confidence regarding quality and durability while ordering delicate/fragile products online.
To ensure active involvement and participation, customers were asked to reply with their opinion, thoughts and ideas to maximize customer satisfaction. These replies ensured higher engagement for email campaigns, thus improving domain reputation while enabling higher Inbox delivery rates for subsequent campaigns.
Commenting on the honour, Amit Chaudhary, Co-Founder and COO, Lenskart says: "Customer satisfaction forms the core of Lenskart's existence. We are glad to know that our result-driven email marketing campaign has been recognized at MarketingSherpa Email Awards 2014. netCORE's constant support helped us achieve this robust task of reaching out successfully to our customer base of millions. We are extremely pleased with this fruitful association."
Delighted about this achievement, Kalpit Jain, COO, netCORE mentions: "With this honorable mention in MarketingSherpa Email Awards 2014, netCORE becomes the 1st Indian ESP to get international recognition of such grandeur for email marketing. This highlights our expertise in strategic email marketing consultancy in addition to the robust delivery platform and further strengthens our #1 position in email marketing in India."
Customers' replies to these email campaigns also involved testimonials, which were added to Lenskart website and social media platforms which amplified sales further.
About Lenskart
Lenskart is India's leading online shopping portal for eyewear. It offers an infinite range of sunglasses, eyeglasses and contact lenses from the most renowned brands in the industry. Lenskart's huge collection of eyewear (with prescription lenses) thrives on its brand ideology that's defined by three very important words: "Abundance, Addictive, Playful". The sea of colours and design options in sunglasses and eyeglasses makes its millions of customers get playful with their eyewear. Lenskart propagates addiction to eyewear, what with an abundant collection such as this.
From renowned brands such as Ray-Ban, Maui Jim, Vogue, Oakley, Tag Heuer and John Jacobs, to more affordable ones like Vincent Chase, Fastrack and MTV, Lenskart has everything under its umbrella. Serving the varied eyewear needs of people pan-India, Lenskart's offline franchise model is working great too. It's goodwill among customers (owing to its policy of ultimate customer satisfaction) has given the offline avatar of Lenskart a certain boost.
About netCORE
netCORE offers solutions for enterprise communication and digital marketing.
Enterprise communication suite includes on premise and on-cloud messaging, archiving solutions. It also includes high quality email, SMS and voice delivery solutions. The different elements of the suite ensure effective business communication and/or timely delivery of event-triggered email and SMS/voice notifications, reminders and alerts.
Digital marketing solutions help clients by offering ideas, a platform and the tools needed to run effective marketing and customer engagement campaigns. A hosted high quality delivery and analytics-supported multi-modal campaign and response management solution is the base platform on which tools and marketing insights help clients weave a marketing message for an effective customer engagement interaction. The digital marketing solutions are also serviced by the netCORE marketing experts' team so as to optimize the campaigns when live.
Established in 1998 by Mr Rajesh Jain, netCORE services a strong base of 2,500+ enterprises including some of the marquee names like ICICI Bank, Future Group, Hindustan Unilever, Colgate, Tata Sky and many others.
netCORE is headquartered in Mumbai, India and has an employee base of 350+ spread across 8 strategic locations.
For details, visit http://www.netcore.in
Primary Media Contact: Kunal Wadia, [email protected], 91-22-43664122
Secondary Media Contact: Pushkaraj Phule, [email protected], 91-22-43664122
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