MUMBAI, December 22, 2016 /PRNewswire/ --
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics will be available online in India for the first time exclusively on India's leading online beauty store Nykaa.com. Currently India's largest prestige beauty brand, M·A·C is part of ELCA Cosmetics Pvt Ltd, the wholly owned subsidiary of The Estée Lauder Companies Inc. ELCA Cosmetics has associated with Nykaa to launch its international beauty brands in a phased-out manner starting with Clinique and Estée Lauder in November 2016, and Bobbi Brown in January 2017.
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Boosted by the addition of these beauty powerhouses and with the growing demand for luxury beauty among Indian consumers, Nykaa anticipates a growth of 10X in luxury beauty sales through the next year. The luxury offering will be available on the specialized 'Nykaa Luxe' section, which offers a unique experience both with design and content. In order to give customers an in depth understanding of the products, the store also hosts 'Luxe Letters' a blog featuring weekly inputs from industry leaders and experts.
M·A·C is the world's leading professional makeup authority because of their unrivalled expertise in makeup artistry. Nykaa.com is proud to present this global beauty phenomenon that is always at the forefront of fashion, art and popular culture on Nykaa Luxe. Available online will be the blockbuster franchises from M·A·C: Prep + Prime, PRO Longwear, Mineralize and Studio.
"The Estée Lauder Companies India and M·A·C Cosmetics are delighted to partner with Nykaa.com. M·A·C is the prestige make-up leader in India and we are pleased to have further expanded our consumer reach to all our aspiring M·A·C consumers across India," said Rohan Vaziralli, General Manager and Country Head, India, Estée Lauder Companies.
"We are very excited to have the prestigious Estée Lauder collection of brands on Nykaa. There is an increasing premiumisation in our customers' beauty picks and with the reach of Nykaa, the best of beauty products will now be available throughout India. Interestingly, it's not only the urban consumer who has become more demanding - we see orders coming in from many smaller towns for luxury beauty products. These customers trust our offering and are not afraid to make the extra investment in their beauty regime," said Falguni Nayar, CEO & Founder, Nykaa.com.
Nykaa has seen a 3.5X growth over the past year, and is currently on a revenue run rate in excess of INR 300 crores. In 2016, Nykaa raised a total of 104.3 crores through private equity and the family offices of India's leading CEOs.
About Nykaa.com:
Founded in 2012 by Indian entrepreneur Ms. Falguni Nayar, Nykaa is today India's leading online beauty retailer created with a vision of providing a carefully curated range of products for every beauty solution. The collection today includes the best of Indian and international brands across makeup, skincare and hair care categories. All products are 100% authentic, sourced directly from the brands or authorized distributors. With an effort to guide customers towards finding the most suitable products, Nykaa works with leading makeup artists, dermatologists, hair stylists and diet consultants to provide expert advice and highlight the latest beauty trends. Through content platforms such as the Beauty Book blog, YouTube channel Nykaa TV and other social media channels, Nykaa works towards helping women everywhere enhance their natural beauty with easy makeup tutorials and product reviews.
About The Estée Lauder Companies:
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in over 150 countries and territories under brand names, including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, By Kilian and BECCA.
About M∙A∙C Cosmetics:
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 110 countries/territories worldwide. Follow M·A·C on Twitter, Periscope, Snapchat and Pinterest @MACcosmetics, become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics).
Media Contact:
Meghna Shah/Sneh Shah
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Tandem Communication
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