BANGALORE, September 6, 2016 /PRNewswire/ --
A Unique Springboard to Integrate the Modeling Universe
MAX, the country's largest fashion forward brand, and the internationally acclaimed Elite Model Look, Paris announced the launch of MAX Elite Model Look (EML) 2016 today. This year marks the 3rd consecutive year of MAX Elite Model Look, the most prestigious modeling contest in the world, which offers thousands of girls and boys an opportunity to achieve their dream and to follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski. MAX Fashion and Elite team will be touring India (Delhi, Mumbai, Hyderabad, Chennai, Bangalore and Chandigarh) with six castings that will take place from 27th August to 1st October, 2016.
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Talking about the 3rd year of MAX Elite Model Look, Mr. Vasanth Kumar, Executive Director, MAX Fashion India, says "The MAX Elite Model Look is the perfect platform for aspiring Indian models who want to make it big in the modeling industry. Our team consists of experts and jury members who are a part of the successful Indian fashion and modeling industry and will be grooming and mentoring aspiring young Indian models on how to become the next super model. MAX Fashion aims to introduce such innovative platforms to pace up their journey to an international stage."
Modeling, in India, is often considered more of a hobby than a profession. Main reason for this misunderstanding is the lack of the correct platforms and mentors. MAX has collaborated with Elite Model Look to provide a streamlined career path for aspiring models. MAX Elite Model Look, for the last two years, has been nurturing and guiding young models who want to make it big on both Indian and international runways.
A dream that becomes reality
For the 33rd consecutive year, Elite is organizing the most prestigious modeling contest in the world offering thousands of girls and boys (between the age of 16 and 22), the opportunity to achieve their dream and to follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.
Regional casting
A team of eminent jury members, including Marc J. Robinson, a prominent name in the Indian modeling industry and license holder of Elite Model Look India, will be touring 6 cities in India to discover the best talent across the country. This provides everyone an opportunity to compete in MAX Elite Model Look 2016, one of the most prestigious modeling hunts in the world.
The perfect combination of professionalism, elegance and beauty
At the end of this India tour, the selected contestants will participate in the national casting that will be held on 3rd October in Mumbai. At the end of the National Casting, the Elite Model Look jury will choose 16 contestants who will participate in the MAX Elite Model Look 2016 Grand Finale.
To participate in Elite Model Look castings, the applicants must be:
- Female: Between the ages of 16 and 22 - At least 5' 7" or 172 cm tall
- Male: Between the ages of 16 and 22 - At least 6' or 183 cm tall
- Indian nationality
MAX Elite Model Look Hunt is coming to Hyderabad on 27th August, 2016, for their first casting of the year. It will be held at Forum Sujana Mall, between 11 AM-4:30 PM. The competition will be judged by some of the most prestigious personalities from India's fashion industry: Marc J. Robinson, Vasanth Kumar, Nicole Faria and Manasvi Mamgain . Applicants need to bring two recent pictures including a head shot and a full body shot. A parental consent authorization letter is mandatory for contestants who are below 18 years of age. Female applicants should wear minimal make-up and clothing that accentuates their figure such as skinny jeans or leggings and a basic fitted t-shirt. Male applicants should wear something that shows their vital stats and overall body structure such as skinny jeans and a basic t-shirt and no accessories such as cap or hat should be worn.
Casting dates:
National Casting
National Casting finalists will undergo grooming sessions by industry experts including Marc Robinson and Erika Oliveira, an Elite Model and winner of prestigious Golden Globe for 'Best Model Female'. These rigorous grooming sessions, conducted in a safe, supportive and fun environment, help aspiring models to understand the concept of stage presentation, poise, confidence and most importantly, the art to enhance and nurture their inner beauty. The experts will guide and mentor them to prepare for the Grand Finale which is scheduled to take place in October.
The winner takes it all
The winners are not only selected based on their photogenic qualities, their personality and their natural beauty but also for their potential to correspond to current fashion trends. The ultimate goal is to win a place in the prestigious World Final and represent India on international level. The female model who wins the international Elite Model Look Contest will receive cash prize of € 150,000 while the male model gets € 50,000.
About MAX:
MAX is the leading fashion brand offering customers a one-stop shop for clothing, accessories and footwear needs for the entire family. MAX, a fashion brand of Landmark Group has pioneered the concept of 'Latest fashion at great prices' in the country, thereby offering the discerning shopper a vast choice with international fashion and quality. It offers apparel, footwear and accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally, MAX has over 350 stores across 16 countries and in India, MAX has more than 150 stores across 60 cities. The brand plans to have a network of 190 stores in India by the end of FY 16-17.
About Elite World:
Elite World is part of the PGM Group, a global talent management company with a focus on fashion services and luxury brands. Along with Elite World, the Group owns Women Management and therefore holds a leading global position in the model management industry.
Elite was founded in Paris in 1972, and has been famous for discovering and launching the career of the most famous models in the world such as Cindy Crawford, Linda Evangelista, Gisele Bündchen and Stephanie Seymour to name a few.
The first international agency to open in China, Elite is nowadays the world's largest modeling agency network present in the 5 continents with a network of 30 agencies.
Thanks to the opening in 2012 of the NY-based agency The Society and the recent acquisition of Women Management, the Group is now leading the model management industry worldwide representing the highest ranking top models in the world such as Adriana Lima, Liu Wen, Kendall Jenner, Fei Fei Sun, Ming Xi, Cara Delevingne, Sigrid Agren, Catherine Mc Neil, Toni Garrn, Daria Strokous, Natasha Poly. Along with its women division the Group represents some of the industry's recognizable men, such as Benjamin Eidem, Florian Luger, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens through its international men divisions.
The PGM Group also owns La Perla, the Italian high-end luxury brand and the epitome of haute couture lingerie since 1954. To learn more, visit http://www.elitemodelworld.com
About Elite Model Look:
In its long history Elite has shown an uncanny ability to anticipate the needs of the industry, ceaselessly seeking out new and culturally diverse expression of beauty. Each year since 1983 the Elite Model Look contest uncovers dynamic new faces to embody - and even inspire - the trends of the day. Elite Model look is definitely the leading international model search worldwide: it is active in over 30 countries across the world, and attracts thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, Fei Fei Sun and Gisele Bündchen amongst many other household names. Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry, making Elite stand-out from the crowd. To learn more, visit http://www.elitemodellook.com
For further queries, get in touch with:
Tanisha Chauhan
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+91-91080 48376
Media Moments Insight Pvt.Ltd
Garima Panwar
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