Melorra Achieves Record Increase of 35% Sales This Festive Season

BANGALORE, October 30, 2018 /PRNewswire/ --

Exciting discounts and offers for first time and easy EMI options for ease of buying marking the season 

Melorra, India's fastest growing fashion inspired lightweight fine jewellery brand, has clocked record increase in sales during the festive season. The brand has witnessed 35% growth and has received exceptional response with women shifting to more contemporary and versatile choices in design instead of traditional jewellery. Since the launch of its delivery service to all markets through E-Commerce Express, Melorra has become a preferred destination for lightweight jewellery with a footprint in 640 towns and cities in the country.

With back-to-back festivals including Diwali, Bhai Dooj and Chhath Puja, women have limited real jewellery options to accessorize their look on different days. Melorra's recently launched fringe shimmer, flora bouquet, disco sequins, scarf print, denim gemstones, and knife pleats collections are distinctive in their design direction and are sure to make one stand out no matter what the occasion and the clothes. They are in alignment with Melorra's core design philosophy and inspired by the Autumn/Winter 2018/19 apparel trends. For those looking to add some spark to their outfits during festivities, Melorra holds all the answers.

Some of the pocket-friendly jewellery options women can choose from on the Melorra site include 10g gold bangles, gold earrings, gold bracelet, gold chain, solitaire rings, and diamond earrings. Melorra's discounts and easy EMI ensure that buying jewellery becomes affordable and an experience worth remembering for every woman.

Speaking about this, Ms. Saroja Yeramilli, Founder and CEO, Melorra, said, "Melorra gives its customers the opportunity to invest in real jewellery that is on trend, unique and complements their festive looks as much as any other. We are delighted with the response we have been receiving across various cities in India. In fact, much of the demand is coming from non-metro cities. We are getting orders from smaller cities and adding 100 new cities for delivery every month. Our efforts have always been directed at addressing the need for trendy yet minimalistic pieces that women prefer today - also a key reason for our growth. We aim to gain more footing in the online jewellery space by expanding our reach to other cities in the country."

Continuing the spirit of festivities, Melorra has lined up some great offers for its customers starting November 2018. A discount of up to 50% can be availed on all jewellery. Apart from this, new users will get INR 1000 off on any item and repeat customers get INR 2000 off. There is also an easy EMI offer in association with digital payment platform Kissht. With this easy payment option women can now buy trendy, fashionable gold and diamond jewellery that fits perfectly into their versatile lifestyle, all without a credit card and without having to pay for the jewellery upfront.

Melorra has already made its presence felt in more than 20% of the 2912 cities and towns in India in just less than 5 months. People are resting their belief on this online platform as they are delivering jewellery pieces to customers with a return policy in 30 days and lifetime exchange of jewellery at prevailing rates of gold. From cities with a population of less than 10,000 to those above 1 million, Melorra has made its mark everywhere.

About Melorra 

Operational from 2016, Melorra is a fashion forward lightweight fine jewellery brand that styles for the contemporary wardrobe. The brand caters to the jewellery needs of today's women. Global runway trends make their debut in Melorra's creations, as the brand's global fashionistas spot the styles that will make the cut for contemporary fashion scene from global runways, like Paris and Milan. Inspired from these fashion trends, designs are created keeping in mind the modern woman's wardrobe. Melorra was the first to introduce 3D printing to make jewellery molds in India. Melorra crafts jewellery designs in line with the global fashion trends week on week and ships to over 26,000 pin-codes across the country. The gold jewellery is BIS hallmarked and diamonds have passed the SGL, IGI and DGLA certification. The designs are created with precision and are available at its portal melorra.com  with a 30-day money back guarantee and life time exchanges.

Media Contact :
Rachna Kapoor
[email protected]
Account Manager
Talking Point Communications