Midea Highlights Smart Kitchen and Home Appliances at 2016 IFA in Berlin
BERLIN, Sept. 8, 2016 /PRNewswire/ -- Leading consumer appliances manufacturer Midea attended the 2016 IFA trade show from September 2-7 at the Messe Berlin international exhibition center with the latest kitchen appliance products that highlight exclusive technologies, energy efficiency and hassle-free user experience.
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During the six-day event, the company's booth featured demo kitchens and living rooms as well as separate kitchen appliances sections for ovens, stoves, dishwashers, vacuum cleaners and HHO (hood, hearth and oven) sets with state-of-the-art technologies and designs.
"Midea believes kitchen and home appliances should be smarter for modern families, who are not only looking for products with solid solutions and performance, but also those that can make life easier, smarter and more convenient while fitting harmoniously into well-designed kitchens," said Danielle Boils, Branding and Marketing director, Overseas Sales & Marketing Department of Midea's Kitchen Appliances Division.
Midea's advantages in developing innovative products, improving efficiency and expanding the scale of global operations have helped the company to further reach international markets.
Star products taking the spotlight at IFA 2016 include the highly flexible cooking stove with free zone induction feature; the more energy-efficient kitchen hood that uses a carbon filter for recirculation; the contemporary and user friendly oven; the perfectly engineered vacuum cleaner that can make housework easier; and the dishwasher with touch interface.
"The IFA is the world's leading trade fair for consumer electronics and home appliances, presenting product innovations, a trade platform and a meeting place for global manufacturers and retailers. It is a great opportunity to present our latest technologies and products," said Boils. "Midea's exhibitions at the IFA 2016 proved to be very fruitful. Our products were well-received and the platform also provided us with new perspectives on the industry."
About Midea Kitchen Appliance Division
Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufacturers in China. Founded in 1968, Midea is one of the world's largest kitchen appliance suppliers with annual sales revenue exceeding USD2.7 billion, and is the world's No.1 microwave oven and No.3 dishwasher manufacturer. It operates three production bases and two R&D centers in China in addition to a production base in Belarus and an R&D center in Bologna, Italy.
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