MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

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MSEED

05 May, 2026, 10:00 IST

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ -- Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

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Agreement signed between MSEED & SCOPE in presence of Madhya Pradesh's Governor Mangubhai C. Patel, SCOPE's Santosh Choubey, Chairman, AISECT Group Dr. Vijay Singh, Siddharth Chaturvedi and MSEED's Jimmy Choudhary & Joshua Newman
Agreement signed between MSEED & SCOPE in presence of Madhya Pradesh's Governor Mangubhai C. Patel, SCOPE's Santosh Choubey, Chairman, AISECT Group Dr. Vijay Singh, Siddharth Chaturvedi and MSEED's Jimmy Choudhary & Joshua Newman

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is 'evolving from a tactical activation to a strategic growth engine for brands', this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, "Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience."

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. "This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state," he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

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Tasneem Limbdiwala
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About MSEED

MSEED, a part of EVA Group, India's one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

Photo: https://mma.prnewswire.com/media/2971835/MSEED_SCOPE_Agreement.jpg