Netcore Helps Brands With Deeper Engagement, Resulting in Improved Customer Experiences

MUMBAI, April 12, 2017 /PRNewswire/ --

Netcore Smartech is India's first and leading full-spectrum, omni-channel, marketing automation platform developed by Mumbai-based marketing technology provider, Netcore Solutions. Netcore Smartech helps marketers map customer journeys, thereby helping brands create personalised and real-time customer experiences. Netcore Smartech puts 'Customer Experience' at the center of marketing strategy.

Netcore Smartech's engagement platform provides a single, unified view of customer and enables to plot the customer's journey that helps to deliver consistent and automated cross-channel experiences. The powerful analytics helps in identifying stages of maximum drop-offs to make informed, data-driven decisions. With automation workflows and multiple channels of communication (email, sms, voice, social, web, app), personalised campaigns can be executed at scale by sending the right message to the right person on the right channel and at the right time.

The Marketing Technology Consultancy offered by Netcore provides ideation and data-driven strategies helping brands jump start their cross-channel marketing automation campaigns.

With Netcore Smartech, data-driven marketers can:

- Increase Customer Engagement by 2X

- Reduce Cost of Messaging by 20%

- Increase Marketing ROI by 2X

- Increase Customer Lifetime Value by 20%

And Netcore has some very interesting early case studies including from companies like HDFC Life, Pfizer, Cover Fox, Lemon Tree Hotels, among others. For instance, Netcore Solutions helped one of its key clients HDFC Life; reduce manual efforts by 12 man-hours per week post adoption of the full-stack Smartech solution. Equally impressive, the solution was implemented in a matter of 25 days and provided a unified view of all campaigns, enhanced campaign performance and improved customer reach.

Commenting on the successful implementation, Sanjay Tripathy, Senior Executive Vice President, Head, Marketing, Analytics, Digital and e-Commerce, HDFC Life, said, "A unified view of customer today is epochal to ensure successful lead generation. Insurance is a very tricky market. Most customers have one transaction throughout the year - when paying the premium."

He further added, "We wanted to explore how a full-stack marketing automation solution such as Netcore Smartech, could help us to understand the response rate of customers, what kind of communication they are responding to and accordingly target personalised communication. After adopting Netcore Smartech, we witnessed a 30 per cent increase in email open rates because of relevant targeting while cross-channel marketing gave a 30 per cent jump in leads. The automated lead scoring and sharing process helped to provide sales-ready leads to the call centre on real-time which helped to improve lead funnel efficiency."

Kalpit Jain, CEO, Netcore, added, "The association with one of India's top insurance companies was a fantastic opportunity for us to create an innovative and results-driven marketing automation solution for them. It's always our endeavour to go above and beyond our clients' expectations and I look forward to growing our relationship with HDFC Life. The customer's buying journey has evolved and is disrupting today's marketing landscape. It is non-linear, contextual, transparent and conversational in nature. Netcore has understood this changing landscape and created a tool that will aid CMOs to act as agents of change, to steer the organisation in the right direction. It helps CMOs shift focus from branding to customer experience and design campaigns that are personalised. Thus, Netcore helps brands to explore infinite marketing possibilities with its versatile tool Netcore Smartech."

About Netcore Solutions:  

Netcore is India's leading marketing technology company that offers solutions for enterprises that redefine digital marketing and enterprise communication. The first and leading marketing automation solution provider in India, Netcore was established in 1998 by Mr. Rajesh Jain, an Internet pioneer. Netcore's digital marketing suite includes promotional and transactional email marketing, mobile marketing and marketing automation solutions. Netcore's enterprise communication suite includes on-premise and on-cloud messaging and archiving solutions.

With an industry expertise of over 18+ years, Netcore serves a strong base of 3000+ enterprises across industry verticals, like Godrej, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Jabong, Vodafone, ITC, OLA, Pfizer, EaseMyTrip, OLX and more. Netcore, with its innovative marketing technology, delivers 5 Billion emails a month, creating 7 Billion customer connects (email/SMS/voice).

Netcore is headquartered in Mumbai, India with an international presence and has an employee base of 450+ spread across 9 strategic locations.

For more information: https://netcore.in/

Media Contact:
Manisha Thakore
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+91-9821186031
Netcore Solutions Pvt Ltd