Parimatch Introduces Its Official Brand Hero: LAKHY THE TIGER

MUMBAI, India, Oct. 31, 2023 /PRNewswire/ -- Parimatch, a leading name in the iGaming industry, is honored and proud to introduce its newest addition to the family—a Mascot named LAKHY THE TIGER. It's the first time an iGaming company in the Asian market is presenting its brand hero to the audience.

LAKHY, born in the virtual world of Parimatch, serves as a guide to the exciting world of entertainment, sharing life hacks, and demonstrating how to get the most out of the game.

Meet LAHKY: Appearance and Personality

Half-human, half-tiger, LAKHY wears a helmet and leather outfit in Parimatch's brand colors. He rides a streetfighter motorbike. All this symbolizes the thrilling world of speed and adrenaline he lives in.

LAKHY is all about confidence and risk-taking. He is a quick learner, a visionary, and a techno-geek. He personifies Parimatch's technological superiority and expertise. LAKHY's energy, self-confidence, and competitive spirit make him the ideal representation of Parimatch's commitment to competition and winning.

The Symbol of Speed and Treasure Hunting

In Asia, the tiger holds a symbolic meaning of Good Luck, Prosperity, Power, and Courage. It personifies a brave winner, a determinate champion—and those are the first words to describe LAKHY. Like a true hunter, he resonates with Parimatch users who chase thrilling emotions and prizes, too. The choice of the tiger as Parimatch brand symbol also signifies speed, mirroring the fast and efficient experience offered by Parimatch's platform.

Mascot's Mission: Guiding Users to Success

LAKHY is more than a symbol; he's the roaring heart of Parimatch's commitment to excellence and success. He's also a PRO user of Parimatch. With his wealth of experience, LAKHY expertly guides users through the platform's features and functionalities, like a seasoned mentor who has already conquered the game. He'll unveil the brand's coolest features and share gaming tips and tricks. With LAKHY by their side, Parimatch users are guaranteed to stay ahead of the curve!

The mascot will accompany users at every part of the gaming journey. Whether they are a beginner or an experienced player, users will discover something new that will add an extra layer of excitement.

Parimatch is happy to have LAKHY THE TIGER as its brand hero, and can't wait for its users to join on this incredible journey of winning. With a dedicated focus on enhancing the user experience to the highest level, introducing a mascot is one of the steps in this direction.

About Parimatch

Parimatch is the #1 global gaming platform, that provides a complete suite of sports and casino online betting services to its customers. Since 1994, Parimatch has grown to be enjoyed by 3,000,000 active users worldwide. It is trusted by the world's top athletes and celebrities: famous Indian actresses Kajal Aggarwal and Trinidadian cricket star Nicholas Pooran are among their brand ambassadors. Parimatch is a partner of such cricket teams as Mumbai Indians Cape Town and Jamaica Tallawahs, an exclusive global partner of a football team Chelsea F.C. Also, Parimatch proudly holds the title sponsorship of the renowned Brazilian club Botafogo RJ and acts as a sponsor for the Campeonato Paulista de Futebol Feminino and Stock Car Pro Series. Since 2019, Parimatch is one of the leading betting brands in Africa, Asia, Europe, and Latin America.

Disclaimer: LAKHY THE TIGER is a fictional character created by Parimatch for branding and marketing purposes.

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Logo: https://mma.prnewswire.com/media/2262153/Parimatch_Logo.jpg