BENGALURU, January 3, 2018 /PRNewswire/ --
Indigo 91.9 FM, India's first and longest running international radio station operating in Bangalore and Goa, is all set to partner with 'The Run' by UF Academy & Studios (UF). 'The Run' 2018 is the third edition of the running event being held in Bengaluru, on January 7, 2018. 'The Run' supports Tasalli, a non-profit organisation that works towards women's empowerment.
"We at Indigo have been passionate about bringing in a positive change. Indigo as a brand believes in doing its bit, and support entities involved in making a difference. 'The Run' and the activities associated intrinsically foster creating bonds and strengthening coexistence. We are proud to be part of an initiative where the organizers are dedicating the proceeds of 'The Run' to support women's empowerment. We hope to see a great turnout and wish the event a great success," said Satyanarayana Murthy, CEO of Indigo 91.9 FM.
Sharing his vision about 'The Run', Mr. Ravish Dhamija, Founder at UF said, "Fitness and sports need to be integral to our culture and lifestyle. Sports events bring people together and better lifestyle. More than personal best, 'The Run' was founded on the principle of community best. We are divided by nothing and united by sport. TR is just that - celebration of commune and a celebration of life."
'The Run' has four different run categories: Pro 21K (21.097 Km), Passion 10K (10 Km), Pride 5K, and Seniors and Kids (2.5 Km). Pro 21K, Passion 10K and Pride 5K will be timed runs, tracked by Timing Technologies through Start, Split and Finish timing mats. The event venue is Sullivan Police Hockey Ground, Magrath Road.
'The Run' is also introducing 'The Village,' a first in the country at a running event, to bring together people from across communities together where there will be a live music concert, flea market, food stalls and performances.
The concept of 'The Village' has originated from the fact that 'The Run' is not just a running event but a platform to bring different types of communities together; from members of the police force to civilians, different businesses that fuel the community to make it a safe and enjoyable place to live in, to parents and children, alike. That is what makes 'The Run' so unique, differentiating it from other traditional running events.
In keeping up with Indigo 91.9 FM's image of being a radio station for the fun, young and fit people in the country, the new tie-up offers a deeper integration with Indigo 91.9 FM's program dedicated to fitness - The Fitness Hour, which recently celebrated its first-year anniversary.
The Fitness Hour is India's first dedicated fitness show on radio. There are experts speaking on the various aspects of health, wellness and fitness as well as energetic music curated for a good workout. The Fitness Hour features fitness trainer Gaurav Singh, nutritionist Ryan Fernando and mind coach Ian Faria to keep Bangaloreans healthy with their interactive and insightful conversations. Indigo 91.9 FM's Fitness Hour helps listeners sweat it out and get that perfect, wholesome start to the day that everyone deserves.
About UF Academy & Studios:
UF Academy & Studios (UF) is a premium fitness, fashion & sports lifestyle brand creating a social impact. UF created India's first fitness index in partnership with NHRD. UF has measured and trained the State Police and Commando forces, runs women's exclusive boot camps. The location-based boot camps have set the standard of community involvement and activation, and the upcoming academy and studios are on their way to creating a model of fitness innovation and execution.
For further details, visit: http://www.therun.in
Founder & Managing Partner
UF Academy & Studios
SOURCE UF Academy & Studios