Randstad India Announces Corporate Re-branding

BANGALORE, October 5, 2017 /PRNewswire/ --

Human Forward Brand Promise Focuses on Combining Right Technology to Create Happier Workplaces

Randstad, one of the country's leading HR service providers, announced their revamped brand promise and positioning in India. The new brand promise - Human Forward - is attributed to a people-first approach that the company has adopted, while recognizing the key role technology plays in the recruitment market today. The new brand promise is closely aligned to Randstad's tech and touch strategy, a key pillar in the digital evolution of Randstad that speaks about how, through using an optimal combination of technological efficiency and human touch, the organization is helping the stakeholders realize their true potential and move forward.

Commenting on the new brand promise, Paul Dupuis, MD & CEO, Randstad India, said, "Randstad as a brand has always been rooted in humanity, we put people at the centre of everything we do. At the same time, we embrace technology as an enabler - it helps us accelerate on our mission, to find the right talent for the right job, at the right time. This is the essence of our tech and touch strategy. With the rapidly changing landscape of the HR services industry, the launch of our Human Forward promise will make us better equipped to make a unique and meaningful difference. Today, more than ever, clients and candidates are looking for the 'touch' element and hence this new brand promise couldn't have come at a better time."

"Our investments in the most promising HR technologies through the Randstad Innovation Fund and key acquisitions that we have made to enhance our scope and breadth of services, will continue to strengthen our value proposition on our mission to become the most trusted partner for our clients and candidates," he added.

Kartik Murugan, Vice President, Marketing, Randstad India, said, "It is important that Randstad retains its core values but at the same time, develops a fresh and vibrant identity. Human Forward is a continuation of our tradition, and is a verbal and visual expression of what we mean for our clients and candidates. The new brand promise reflects our enhanced proposition of shaping the world of work through effective digital adaptation. In a world that's dominated by technology, a reminder of our humanity can be refreshing and powerful, and hence Human Forward was born."

Click here to learn more about how HR technology and human touch can help organizations find the right talent.

About Randstad India:
Randstad India offers the broadest HR services portfolio ranging from Staffing, Search and Selection to Recruitment Process Outsourcing (RPO). The organization has a vast network of offices across the country to be within the reach of clients, candidates and flexi workers. The company, previously called Ma Foi is a leader in the HR services industry in India for the past 25 years and became part of Randstad through its global acquisition of Vedior in 2008. The Randstad Group is one of the leading HR services providers in the world, active in 39 countries across the globe. Randstad India continues to focus on developing customized and innovative HR services, leveraging on its unique strengths of geographical presence and end-to- end capability across all HR service functions.
For more information: www.randstad.in.

About Randstad:
The Randstad Group is a global leader in the HR services industry and specialized in solutions in the field of flexible work and human resources services. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). By combining our human touch with technology-driven solutions and tools, we aim to offer both clients and candidates the best tools and solutions for increased efficiency and engagement, connecting more people to more jobs. Randstad has top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major positions in Australia and Japan. At year-end 2016, Randstad had 36,524 corporate employees and 4,752 branches and Inhouse locations in 39 countries around the world. In 2016, Randstad generated revenue of € 20.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, see www.randstad.com.

Media Contact:
Utsav Sharma
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Randstad