MUMBAI, India, January 5, 2018 /PRNewswire/ --
~ Mumbai Metro Train No. 8 from Andheri to Ghatkopar presents the township experience
~ For the first time, floor wrap gives a complete branding experience
~ Initiative for 55 days; train will run 25 circuits a day
Rustomjee believes in constant innovation and so in order to get people experience township living, the thoughtful builder has gone one step further. For the first time in the history of Mumbai Metro, an entire train will be branded to give the effect of a township. Not just the walls but the floors too have been done up to give a real-time effect of what township living is all about.
(Photo: http://mma.prnewswire.com/media/624914/Metro_Basketball_Court.jpg )
(Photo: http://mma.prnewswire.com/media/624915/Metro_Football_field.jpg )
(Photo: http://mma.prnewswire.com/media/624916/Metro_Golf_Course.jpg )
(Photo: http://mma.prnewswire.com/media/624917/Metro_Swimming_Pool.jpg )
Those commuting on train no. 8 from Versova to Ghatkopar will be pleasantly surprised to step into the environs of the Rustomjee Urbania Township. The innovative floor wrap has been designed in such a way that each compartment has a different look - swimming pool, mini golf course, basketball court and football field. The walls too complement the effect and display pictures that highlight the concept of living in large, green, open spaces where 'childhood's available' for every child who lives there.
The Metro will start at 5.30 am and close at 11.30 pm, in that duration the train will complete 25 rounds of the circuit and be experienced by thousands of commuters each day. This unique initiative will run for the next 55 days.
Mr. Percy S. Chowdhry, Director, Rustomjee Group, said of the initiative, "We at Rustomjee are indeed proud to present this initiative on the Mumbai Metro. The Metro is a much needed infrastructural feature in our city and marks a step towards further progress. Rustomjee also strives to innovate and improve the lifestyle experience for the residents of all our projects. The In-Metro branding is our way of bringing the township experience to the commuters of the Mumbai Metro."
About Rustomjee Urbania:
Located in Majiwada, Thane (W), Rustomjee Urbania caters to almost every need of a resident. It is the only township in Thane (W) that has received Pre-Gold Rating from IGBC (Indian Green Building Certificate) and is probably one of the most awarded township projects in India.
Rustomjee Urbania houses the Rustomjee Cambridge International School, the first school in the integrated township. Affiliated with International General Certificate of Secondary Education (IGCSE) Program of University of Cambridge, it makes a global level of education available to students, at walking distance from their homes.
Rustomjee Urbania also houses 'Leon's World Centre for Holistic Learning and Development' which is a space developed in consultation with experts to provide children a stimulating environment. It caters to different aspects of growth and development. Mentors present at the center guide children in exploring various fields including arts, mathematics and science and language through play way learning methods. The centre regularly hosts the staging of plays, 'open mic' and cultural activities to get children to explore their rich heritage and unplug from the gadget syndrome. So far, the children have enjoyed watching The Legend of Lachit, Ramleela, Wizard from Far West amongst other plays. They are also introduced to Indian festivals and culture as well as other cultures through fun initiatives like Ravan Dahan and Halloween Party. In the past two years, Rustomjee Urbania has also organized activities such as a Summer Fest, Adventure Carnival, Urban Farm Fest, among other monthly workshops that encourage children and parents to come together and spend quality time.
A sizeable part of the township has green spaces with several trees and a sewage treatment plant which recycles used water for gardening, washing and sanitary purposes. With a view to being environment friendly, systems have been installed to harvest rain water; light reflecting windows help save energy and natural resources.
About Rustomjee:
Rustomjee has carved a niche for itself in the ever-growing real estate sector, with a portfolio that includes 14.32 million square feet of completed projects; 12 million square feet of ongoing development and another 28 million square feet of planned development in the pipeline, spanning across the best locations of Mumbai Metropolitan Region (MMR). Their portfolio currently includes two very large townships, residential spaces, office complexes, retail developments, spaces for healthcare and education spread across BKC Annex, Khar, Off Juhu Circle, Kandivali, Borivali, Virar and Thane.
Rustomjee lays emphasis on adding value to the lives of their homeowners through their core business, their CSR initiatives and philanthropy. They have strived to ensure that every blueprint includes child-friendly spaces for parks, playgrounds, and learning rooms and thereby encouraging families to spend quality time.
To know more about Rustomjee, please visit us http://www.rustomjee.com
Media Contact:
Udhayan Sasidharan Nair
[email protected]
+91-22-66766867
Manager - Corporate Communications & Public Relations
Rustoomjee Group
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