Sharp Enters New Category with Launch of Microwaves & Expands Air Purifier with Dehumidifier Portfolio

~ Marks expansion into new category with the launch of the latest Microwave series

~ Underlines commitment to 'Make in India' with plans to build mass segment appliances.

NEW DELHI, July 26, 2023 /PRNewswire/ -- SHARP Business Systems (India) Pvt. Ltd, a wholly owned subsidiary of SHARP Corporation Japan, announced today the highly anticipated launch of a new 'CookWonder' series of Microwaves and a state-of-the-art Dehumidifier with air purifier. Sharp's latest range of Microwaves in India showcases a diverse selection of Convection, Grill, and Solo Microwaves. These exciting new additions underlines Sharp's ambitious growth strategy to expand its existing portfolio and make its mark into a completely new category of home appliances.

The 'CookWonder' Microwave series is the culmination of extensive research and development, incorporating state-of-the-art features and user-friendly functionalities. Leading the pack in this exceptional series are the highly acclaimed Convection models, Kamado C29 and C27, followed by the Grill microwave, Hikari G25, and the Solo microwave, Sakura S20. Designed with precision, these models set a new standard for microwave cooking performance. These new models provide easy and healthy cooking options, catering to a wide spectrum of Indian cooking requirements with over 400+ autocook menus. Besides, the menus also include a variety of popular dishes, such as pizza, and pasta.

Under the vision of the new Managing Director, Osamu Narita, SHARP is consciously invested in bringing the best of Japanese technology to Indian consumers, through an expanding portfolio of small and large appliances. SHARP has also identified plans to collaborate with local OEMs to manufacture products in India. This collaboration aligns with SHARP's priority to support local manufacturing, contributing to the 'Make in India' vision, fostering local production, and creating employment opportunities in the country.

Commenting on the launch, Osamu Narita, Managing Director, SHARP Business Systems India Private Limited said, "At SHARP, we are steadfast in our commitment to delivering on our brand promise of Simply Better Living. We strive to create products that are not only user-friendly but also offer advanced functionalities to support your choice of living a healthier lifestyle. With decades of experience in designing innovative cooking appliances, we are thrilled to introduce our new 'CookWonder' Microwave series. As we continue to expand our portfolio, our goal is to blend the finest Japanese technology with the 'Make in India' initiative, bringing consumers cutting-edge products that elevate their daily lives." 

To support the expansion strategy and tap into the mass segments, SHARP has taken decisive steps to drive the growth of the company's product portfolio in the large appliances and mass segments. SHARP has built up a diverse and comprehensive range of products to cater to a wide consumer base. This includes Single Door Refrigerators, Semi-automatic washing machines, along with the existing range of SHARP's imported Top load washing machines and high-end refrigerators, Air Purifiers, and SKA products.

Speaking on the occasion, Mimoh Jain, Vice President, SHARP Appliances Division added, "Our expansion strategy in the Indian market is firmly centered around capturing the mass segments and revolutionizing the way consumers experience home appliances. We are actively expanding our sales network to ensure our innovative home appliances are accessible to a wider audience. Additionally, we are making significant investments in local manufacturing to better serve the evolving needs of Indian consumers.

Complementing this innovative lineup of 'CookWonder' Microwaves, SHARP has also introduced a new and advanced Dehumidifier with an Air Purifier specifically designed to address the humidity concerns prevalent in Indian households. With its state-of-the-art technology, the Sharp dehumidifier efficiently removes excess moisture from the air up to a 720 sq ft area. This dehumidifier air purifier is equipped with a combination of patented Plasmacluster Technology that suppresses viruses, bacteria, fungi, VOCs, and bad odors. The set of filters traps 99.97% of invisible particles up to the size of 0.3 microns with the industry's best HEPA Filter (meeting the Standard of the Japan Electrical Manufacturers' Association 'JEM1467'), Active Carbon Filter, and Pre Filter, creating a more comfortable and healthier indoor environment. The Filter comes with 5 years of standard life, ensuring no frequent recurring cost to the users.

The price for the newly launched Microwave series starts at INR 5,990, while the Dehumidifier will be available at a retail price of INR 49,990. To learn more about these new products or to find a local dealer, please visit in.sharp. These products are available across both offline and online channels, making it convenient for customers to purchase them from their preferred shopping platforms.

About SHARP Business Systems (India)           

SHARP Business Systems (India) Pvt Ltd is an ISO 900l:2015 Certified and wholly owned Indian subsidiary of SHARP Corporation, Japan which is a 111-year-old company with many technological innovations. Supported by a well-trained sales and service force, our business provides a host of market leading B2B and B2C products that includes a comprehensive range of the latest office Solutions, Visual Solutions and Home Solutions across India for over 20 years.