Sika Automotive Wins Automotive Brand Contest 2015 For Their New Marketing Strategy
ROMANSHORN, Switzerland, Sept. 18, 2015 /PRNewswire/ -- We are proud to announce that Sika Automotive has received a Winner award in the category "Digital" at this year's Automotive Brand Contest, sponsored and judged by the German Design Council for the new Marketing and media theme "Lighter, Stronger, Safer, Quieter, and Greener; BETTER VEHICLES START WITH SIKA." The Sika theme directly addresses global mega trends affecting vehicle design and assembly, specifically exhibiting bonding, damping, reinforcing and protection solutions to enhance global initiatives in light weighting, mixed material bonding, occupant safety and the resulting sustainability contributions. The resulting media program and content spreads this message within the industry and at exhibitions around the world, and includes a redesigned website, a CGI animated video segment "Start With Sika," a new family of 6 technology brochures and new tradeshow collaterals and exhibition properties. Visit sikaautomotive.com for more information.
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About the Award; The Automotive Brand Contest is the only international design competition in the automotive sector and has developed in a very short time to become an important industry event. The Brand Contest provides companies in the automotive industry, their partners in the supply industry, in design and brand communication a high-profile platform to compare themselves internationally with their performance and position. A competition with such diverse design aspects requires an internationally compiled, independent jury of experts, which is composed of representatives of the media, design, brand communications and the universities.
"On behalf of the hard work of the entire Sika team we are thrilled that the jury honored our program in this competition," said Greg Moran, Head Global Marketing, Sika Automotive. "The message of the program is simple; Start with Sika to help to build better vehicles."
The ceremonial handover of the award took place on September 15th during the press days of the IAA 2015 in Frankfurt am Main, Germany. In 2015 Sika was also a proud recipient of the Automotive News PACE award for innovation, recognizing and awarding Sikaflex® UHM technology in use for bonding mixed material on the BMW i3, and received at the same time a Collaboration award with BMW for exemplary cooperation in Innovation.
SIKA CORPORATE PROFILE
Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and the motor vehicle industry. Sika has subsidiaries in 90 countries around the world and manufactures in over 160 factories. Its approximately 17,000 employees generated annual sales of CHF 5.6 billion in 2014.
In the automotive sector Sika is an industry leader in the development and production of high performance acoustic, bonding, reinforcing and sealing systems. Sika provides automotive manufacturers with proven materials, application engineering, and validation expertise to improve interior sound quality and structural performance in vehicles worldwide. Sika Automotive optimizes cost effective, complete solutions in its dedicated, state of the art, Technology Center. For more information visit www.sikaautomotive.com.
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