Total Handset-Based NFC Payments Users to Break 100 Million in 2016
BOSTON, March 9, 2016 /PRNewswire/ -- Mobile payments made via NFC-enabled handsets will approach $240 Billion in total value by 2021, according to a new Strategy Analytics forecast "Mobile NFC Payment Forecast Update: 2004-2021." Increasing competition between mobile wallets from device vendors Apple and Samsung, payment card issuers, and mobile operators, combined with a maturing contactless payment infrastructure across most regions, will finally catalyze in-store handset-based NFC purchases. Furthermore, Strategy Analytics expects consumer readiness to adopt mobile payments to improve as providers of mobile wallets increasingly support coupons and loyalty cards.
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Strategy Analytics is encouraged by rising use of contactless payments over the past twelve months, particularly in cities like London where the acceptance of contactless payments has become nearly ubiquitous. Nitesh Patel, Director, Strategy Analytics' Mobile Payments, noted, "Transport for London has highlighted the importance of wide reaching contactless payment acceptance in driving adoption and use. With three percent of all journeys paid for using contactless driven by mobile phones in December 2015, just six months after the launch of Apple Pay, it is clear that NFC-based payments have strong potential for future growth."
Rising overall adoption of contactless payments will boost handset-based contactless payments, but underlines a strong need for mobile wallets to differentiate from cards.
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David Kerr, Senior Vice President, Strategy Analytics' stated, "handset-based contactless payment need to go beyond the convenience offered when paying by contactless cards. The success of non-NFC based mobile payment services from Starbucks shows that combining loyalty and offers into mobile payment applications provides incentive for users to switch to mobile wallets. Additionally, with recent Strategy Analytics' user research highlighting security concerns as a key barrier of mobile payment adoption it is clear mobile wallet providers must continue to educate consumers about the additional security provided by biometric authentication and tokenization."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contact: Nitesh Patel, +44(0) 1908 423 621, [email protected]
US Contact: David Kerr, +1 617 614 0720, [email protected]
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