Sunburn, Asia's Largest Music Festival, Styled by fbb

MUMBAI, November 30, 2015 /PRNewswire/ --

Get Ready for 'fREAKIN bLOODY bRILLIANT' Stylish and Musical Experience at Sunburn This Year. fbb, India's Coolest Youth Brand, is Proud to Announce Itself as the 'Style Partner' for Sunburn

Sunburn, Asia's largest music festival, is an EDM (electronic dance music) festival. Sunburn is an amalgamation of music, entertainment, food and shopping. fbb, the fashion hub of India, with this style partnership will help to build the bridge between best of global music artistes and the music loving Indian youths, giving them an experience of music with style.

In its endeavour to take the best of style experience to Indian youth, fbb is also creating a crowd sourced video. Anyone can be a part of this stylish fbb video by creating catchy lyrics or a picture/video and submitting the entry in an in-store kiosk at fbb or on fbb's facebook page https://www.facebook.com/fbbonline . The best entries will be part of #fREAKINbLOODYbRILLIANT anthem video. Winners from this crowd sourced contest will win tickets to the Sunburn festival in Goa, to be held from 27th to 30th December, 2015 and be part of an epic road trip in a special fbb bus/train to the festival.

Mr. Madan Mohapatra, Head - Customer Strategy, Future Group, said, "We are delighted to partner as the 'style partner' with Sunburn. fbb has taken the lead in constantly bringing trendsetting fashion to youth of the country. Music and fashion are two most influential aspects for youth, so it was only logical for us to associate with Sunburn, that provides us an opportunity to consolidate our position as fashion leader among youth."

For more information visit: http://www.fbbindia.in/sunburn/

About fbb  

fbb, the fashion hub of India, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thodaaur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with fbb. It believes in aspirational value fashion.

From business meeting to casual resort wear, from versatile ethnics to comfortable home wear, fbb creates exclusive merchandise for its audience under it's own private labels. With a wide variety to choose from, fbb has something in store for everyone.

fbb targets a youthful audience in India that wishes to stay synonymous with current trends. The brand spreads across all the metro cities, mini metros and also penetrates well in tier II cities.

About Future Group:

Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone and also has allied businesses lifestyle fashion, food and FMCG, insurance, logistics infrastructure and supply chain and skill development. The group operates around 17 million square feet of retail space in over 100 cities and towns and 40 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains.  Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values’    

Media Contact:
Rajesh Rana
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+91-8451804501
Corporate Communications
Future Group