Synechron Unveils New Brand Identity, Signaling Global Brand Transformation

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24 Feb, 2016, 12:01 IST

PUNE, India, February 24, 2016 /PRNewswire/ --

Synechron, one of the fastest-growing digital, business consulting and technology services firms, unveiled its new brand identity, representing the significant steps the firm has taken to increase the depth and breadth of its services. The rebranding signifies the evolution of the company and its vision for the future as it aims for $1 billion revenue by the year 2020.

(Logo: http://photos.prnewswire.com/prnh/20160224/10140838 )

Along with brand modernization, Synechron has launched a new website that communicates the firm's new 'Power of 3' strategy and value proposition: Digital, Business Consulting and Technology. Within this strategy, the company will offer its clients a 360 degree business approach, including digital transformation services, business consulting and best-in-class technology services.

The brand modernization marks a key milestone and this move is in congruence with Synechron's strategic acquisitions made in 2015, wherein it welcomed to its family specialist firms in the digital and business consulting space. Driving it further in the last quarter, Synechron opened a first-of-its-kind digital innovation center. The Synechron Digital Innovation Center (SDIC) is an innovation hub for clients committed to investing in digital transformation, translating those assets into greater potential business success for the future.

The firms acquired in 2015 were:

usable, a US-based boutique UI/UX design firm, strengthening and expanding Synechron's digital design and user interface/user experience capabilities.
Crossbridge, a specialist financial services consulting firm based in London, to expand Synechron's offerings in business and IT transformation, regulatory services, data and financial crime.
Team Trade, a Paris-based firm specializing in software integration and business consulting to enhance Synechron's consulting and systems integration expertise as well as grow its footprint in the European market.

"Synechron has grown from a startup to an established niche firm over the last 15 years," said Faisal Husain, Synechron's Co-founder and Chief Executive Officer . "We have been fortunate to work with a brilliant set of clients as well as employees, the two foremost factors in our success. We now have our sights set on becoming a $1 billion firm by the end of the decade. An ambitious goal, for sure, but we are well positioned and have already begun bringing in new clients under the 'Power of 3' strategy. We have the best talent in the industry, world-class infrastructure and newly acquired firms which add depth to our value proposition and reinforce our expertise as well as leadership teams. The launch of our new brand identity kicks off an era of corporate evolution wherein our strategy to build three distinct but complimentary service lines - Digital, Business Consulting and Technology - allows us to pursue untapped market opportunities."

The launch of this new brand identity is aimed at further strengthening the ambition and commitment towards the top-tier clients which Synechron has served over the years.

About Synechron

Synechron, one of the fastest-growing digital, business consulting and technology services providers for the financial services industry is a $350-million firm based in New York. Since inception in 2001, Synechron has been on a steep growth trajectory. With 5,000+ professionals operating in 16 countries across the world, it has presence across US, Australia, Canada, UK, Japan, The Netherlands, Hong Kong, Singapore, UAE, Ireland, Germany, Switzerland, Luxembourg, Italy, France, and development centers in India. For more details, visit us at http://www.synechron.com.