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Taboola Brings its Content Recommendation Platform to the Asia-Pacific Market


News provided by

Taboola

10 Dec, 2013, 01:33 IST

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-- Taboola helping top publishers, including Hindustantimes.com and Zeenews.com, surface content their readers may like, and monetize their traffic

NEW YORK, Dec. 10, 2013 /PRNewswire/ -- Leading content distribution and monetization platform, Taboola, announced today that it has launched operations in APAC to serve publishers, brands, and content marketers in the Asia-Pacific region.

The company has opened an office in Bangkok, headed by Mr. Ran Buck, former Business Development Executive at IBM, and inked agreements with leading publishers and content providers, including Hindustantimes.com, Zeenews.india.com, cricketcountry.com, Bollywoodshaadis.com, Bollywoodlife.com, Health India, BGR, and others.

"Our top priority is providing our web site visitors and loyal readers with content that interests them," said Paras Sharma, Sr. Manager - Marketing at Hindustantimes.com. "We chose Taboola because it helps us deliver a great content discovery experience for our readers and also provides a premium monetization opportunity, tapping into content marketing budgets by introducing our 10M+ monthly visitors to content from around the web that they may like."

"We are excited to be bringing our content discovery platform to an even wider global audience, connecting publishers and content creators across the Asia-Pacific region with their undiscovered targeted audiences," said Taboola Founder & CEO Adam Singolda. "We're seeing a very positive response from top publishers who want to enable content discovery on their sites, and we look forward to sharing more exciting news in the upcoming weeks."

About Taboola

Headquartered in New York City, with R&D in Israel and offices in London and Bangkok, Taboola is the world's leading content distribution and discovery platform. Taboola serves over 3 billion daily recommendations to over 300 million monthly visitors on the Web's most innovative publisher sites, including USA Today, The Huffington Post, Time, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

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