The Fashion Installation Show by Radico Khaitan: A hit at AlcoBev India 2025

NEW DELHI, April 25, 2025 /PRNewswire/ -- Radico Khaitan Ltd., a titan in the Indian Made Foreign Liquor (IMFL) industry, reaffirmed its commitment to shaping the future of the country's alcobev sector in AlcoBev India 2025, jointly organised by the Confederation of Indian Alcoholic Beverage Companies (CIABC) and the Agricultural and Processed Food Products Export Development Authority (APEDA). As a significant member of CIABC, Radico Khaitan played a pivotal role in this landmark industry initiative.

Held on April 23, the event brought together policy makers, industry leaders from CIABC member companies and global partners to deliberate on key growth areas such as taxation reforms, premiumisation, and enhancing global competitiveness. The day-long conference and exhibition served as a robust platform for strategic dialogue and knowledge exchange, aimed at accelerating the expansion and ease of doing business of India's alco-bev industry.

The meeting was graced by the top officials from Ministry of Food Processing Industries, the nodal ministry for the sector, Dept of Commerce, APEDA, Invest India, TPCI, State Excise Commissioners reinforcing the government's active support in driving progressive policies that empower the sector.

Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd. stated, "AlcoBev India 2025 reflects the collective spirit of the industry to engage in meaningful collaboration and policy dialogue. As a longstanding leader in India's liquor industry, Radico Khaitan Ltd. is proud to support efforts that not only enhance industry standards but also strengthen India's global footprint in premium spirits. Through our active participation and support, we aim to amplify India's voice on the world stage and reinforce our commitment to setting new benchmarks in quality, sustainability, and brand storytelling in the premium spirits space."

The event marks a significant moment for the Indian alcobev industry. CIABC's collaboration with APEDA and the active participation of leading Indian companies who are members of CIABC have ensured that AlcoBev India 2025 becomes more than just a conference, it's a drive towards modernisation, responsible growth, and international recognition.

Capping the day's deliberations was an enthralling evening of entertainment, curated in association with Radico Khaitan Ltd., which brought together the Worlds of Fashion and Fine Spirits. The highlight of the evening was 'The Spirit Awakens', a conceptual fashion showcase by celebrated designer Jyoti Sachdev Iyer.

Celebrated for her seamless fusion of global artistic narratives, Jyoti debuted a show-stopping collection that reimagined Radico's most iconic spirits through the lens of high fashion. Models glided between the audience, transforming the space into a living, breathing runway where every look told the story of a spirit—whether it was the crisp allure of Magic Moments Vodka, the opulent depth of Rampur Double Cask, or the regal sophistication of Royal Ranthambore Heritage Collection Whisky.

Each ensemble mirrored the essence of its muse through daring silhouettes, rich fabrics, and intricate detailing, making the garments as layered and expressive as the spirits themselves. A live saxophonist underscored the show with sultry, soulful notes, weaving together fashion, spirits, and lifestyle into an atmosphere that was immersive, intoxicating, and unforgettable. This wasn't just a show—it was a celebration of craftsmanship, elegance, and the art of living well.

Speaking on the showcase, Designer Jyoti Sachdev Iyer said, "'The Spirit Awakens' was more than a fashion showcase, it was a tribute to craftsmanship and creativity. Drawing inspiration from Radico's exceptional spirits, we aimed to create a visual and emotional journey where each garment tells a story."

AlcoBev India 2025 stood as a demonstration to what the industry can achieve through collaboration, innovation, and passion.

Radico Khaitan Limited at a Glance:

Radico Khaitan Limited ("Radico Khaitan" or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.

The Company's brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, Spirit of Victory 1999 Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Happiness in a Bottle: A Happily Crafted Gin, Morpheus and Morpheus Blue Brandy, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold & Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.

Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 43 bottling units (5 owned, 29 contract and 9 royalty bottling units). It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 102 countries.

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