NEW DELHI, February 15, 2016 /PRNewswire/ --
Lay's, the leading potato chip brand from PepsiCo India, has launched one of its biggest ever consumer engagement as part of its 'Love to Love it' campaign. Lay's has introduced special promo packs that can become your ticket to international destinations! The 10-week long engagement will give consumers a chance to win a grand prize of an international trip for two on a weekly basis and also a chance to win one 108 cm (43) LED TV and home theater system worth Rs 65,000/- every day.
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To participate, all one needs to do is give into your love for Lay's and grab one's promo pack right away. On the promo pack, one needs to scratch the silver patch on back of the pack and SMS the code to 08980808080 to stand a chance to win. The promotion is valid on 20g, 52g and 95g packs of all 6 flavours of Lay's. The promotion will be valid till 30th April, 2016.
What's more, those who miss out on their chance to win the daily prize can still win the international trip for two, weekly.
Talking about this consumer-centric promotion, Partho Chakrabarti, Vice President, Snacks Category, PepsiCo India said, "Consumers have always shown their love for Lay's, this is our way of giving the love back. Lay's is an international brand with international flavours. We are providing consumers with exciting opportunities of flying out to one of the international destinations along with daily prize of LED TV + home theater system."
The promo campaign will unfold with a film featuring brand ambassador Ranbir Kapoor. It's the second TVC in the Love to Love It campaign and will tempt consumers to grab their Lay's promo pack to be able to win an international trip for two and daily prizes. The promo film will run in multiple languages across the country.
Ranbir Kapoor, Brand Ambassador, Lay's, said, "The TVC communicates the promotion message in a fun way and is actually an extension of the first TVC of the campaign. This is an exciting promotion and I am sure consumers will love it."
One of the biggest ever promotions by Lay's, the consumer engagement will have a significant presence across multiple consumer touch points - digital, retail, radio, print and TV. To know more about the new campaign promotion and conditions of participation, consumers can log onto the Lay's Facebook page at http://www.facebook.com/laysindia.
About Lay's:
Launched in 1995 in India, Lay's is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that consumers love. Lay's has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream and Onion, Caribbean Hot and Sweet Chilli, Classic Salted and Lay's Chile Limon. Consumers can also log into the Lay's Facebook page at http://www.facebook.com/laysindia.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo's growth in India has been guided by 'Performance with Purpose', its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve 'Positive Water Balance' in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit http://www.pepsicoindia.co.in
Media Contact:
Aanchal Dhar
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Genesis Burson Marsteller
Sandipan Ghatak
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Corporate Communications
PepsiCo India
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