This Women's Day, Myntra Flaunts Bold Women and Their Love for Fashion

BENGALURU, March 7, 2018 /PRNewswire/ --

On the occasion of International Women's Day, Myntra has launched a campaign, #MyntraForHer, in order to celebrate and revere womanhood. The promotional campaign uses wit and humour to showcase women who enjoy flaunting their fashion and follow their own fancies.

At Myntra, 2000+ brands are coming together to celebrate the spirit of womankind and bringing with them more than 35,000 new season styles to choose from. The proposition offers something for every kind of fashion preference of a woman. From Handloom weaves to bohemian vibes for the desi diva; floral prints to boardroom dressing for the fashionista. One can also explore the new additions in home decor and kitchen essentials for the homemaker who likes to keep it up to the mark. For the ones waiting to give themselves a beauty enhancement, there are offers from M.A.C and Kama Ayurveda as well, as for accessories, there are offers from Paco Rabanne, Marks & Spencer, Guess, Fossil, Daniel Klien and many more.

Myntra will also be launching brands like Promod, Karigari, Mia, Cath Kidston, Pepsi and Zelocity on the occasion, alongside exclusive collections from Mango, DP, Daniel Wellington, Coach, Swarovski and Libas. Limited period luxury flash sales with brands like Tory Burch, Prada, Michael Kors, Carolina Herrera and Emporio Armani, will be a significant add-on.

As part of the campaign, Myntra is releasing a series of short and snappy films based on the above thought. Each film will showcase a witty woman who is sure of herself and of her choices. She enjoys being fashionable and takes a lot of joy in the process. The films also portray components of a woman's fashion repertoire- shoes, makeup, clothes, etc. All in all, these films portray modern fashionable women who take pride in dressing up and have no qualms about it.

The campaign is ideated and executed by Myntra's internal creative team. The DOP for the films is Anoop J Kattukaran.

About Myntra: 

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

For further details, please contact:
Torque Communications:
Richa S Sheth
+91-9986241443
[email protected]

Myntra:
Priyanka Bhargav
+91-9845865157
[email protected]