Tuned for India, HARMAN Introduces Infinity® - an all new Lifestyle Audio Brand in India

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HARMAN

29 Aug, 2019, 12:12 IST

- Set to take the young and restless sound seekers by storm with a wide new range of portable speakers and headphones

BENGALURU, Aug. 29, 2019 /PRNewswire/ -- HARMAN, a wholly owned subsidiary of Samsung Electronics Co. Ltd, today launched an all new lifestyle audio brand in the Indian market - Infinity by HARMAN. As part of the brand launch, the company unveiled 11 new and exciting audio products including six Infinity headphones, four portable Bluetooth speakers and a multimedia 2.1 bluetooth system.

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Fuze 100 by Infinity®
Fuze 100 by Infinity®

Trendy and zesty, Infinity is an exciting new addition to hugely popular consumer audio brand line up including JBL®, AKG®, Harman Kardon®, Revel® and Mark Levinson® from the house of HARMAN in India. Starting today, consumers can grab the hottest set of Infinity headphones and bassy portable speakers through the online brand store - www.HarmanAudio.in , and from select online and retail stores across the country.

Inspired by India's Gen-Now, who are looking for customized, vibrant and wider choices; the all new Infinity offers deep, immersive sound that can be relished through every moment of the day. The Infinity line-up comes packed with a stylish form, smart design and an enhanced bass mode. With one click, consumers can tune-in to enjoy bass-filled beats of the song, and with another click, seamlessly return to the original sound. With its 'Made for Indian listener' detailing, consumers can lose themselves in the sound from now till Infinity.

"No-one understands the consumer audio market like we do. HARMAN has been the category leader with our immensely popular and admired audio brands like JBL, AKG and Harman Kardon for years now," said Pradeep Chaudhry, Country Manager, HARMAN India. "Today, we are thrilled to introduce our legacy Infinity consumer audio brand in India. For more than 50 years, Infinity has been a choice for discerning listeners around the world. With its bass heavy sound, and stylish and contemporary form, Infinity will be hit with India's new generation and youth."

The new Infinity line up includes:

  1. Headphones- Zip, Glide, Wynd, Tranz Series, starting at INR 699
  2. Bluetooth speakers- Fuze and Clubz Series, starting at INR 1999
  3. Multimedia Speaker- HardRock and OctaBass, starting at INR 6999

Infinity brand is being launched with a 360 degree marketing campaign starting today. Provoking the consumers to lose themselves in the sound, the campaign, aptly named 'Immersive Infinity' or 'Im.In' will be seen across digital and traditional media platforms across India.

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About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading audio brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 33,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

© 2019 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

Media Contact :
Kuldeep Singh
[email protected]
+91-9711306379
Senior Consultant
APCO Worldwide

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