BANGALORE, July 22, 2015 /PRNewswire/ --
Vizury, a premier Big Data Marketing company, and Apsalar, the mobile data management leader, have announced the launch of Beyond Installs, a pair of executive summits focused on the changing landscape of advertising in the 'app-only' world. These events will be held on Friday, 31st July in Bangalore, and Tuesday, 4th August in Gurgaon.
At Beyond Installs, business heads from leading e-commerce and travel companies in India, such as Myntra, Ola, Yatra and FreeCharge, will share their experiences on the dynamics of mobile app marketing.
India had close to 100 million mobile app users as of March, 2015. However, more than 50% of downloaded apps are never used. They either uninstall or just forget about the app.
"That's why we think it is indispensable for brands to focus on what happens after a consumer installs an app," said Gourav Chindlur, Co-Founder & COO of Vizury. "With the dramatic shift in the use of apps in the purchase cycle, brands need to be able to build conversations with their users across channels and devices with a consistent message to engage them and prompt in-app purchases."
India has always been a swift adopter of innovation in technology. With the surge in smartphone users, India has adopted mobile apps as the primary means to consume content and buy products and services. Many of these apps are downloaded but never used, which poses real challenges - and opportunities - for marketers.
"The large number of apps that are rarely or never used by consumers is a real challenge for mobile app marketers," said Dayton Keane, Vice President Sales & Marketing for Apsalar. "From our unique view into the industry, we know that understanding and acting upon in-app consumer actions is a critical part of growing a successful m-commerce business in India today."
To learn more and apply to attend the event in Bangalore, click here.
To learn more and apply to attend the event in Gurgaon, click here.
Vizury is a premier Big Data Marketing company that helps marketers secure customers-for-life using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, e-commerce, healthcare, automobile and classifieds. Vizury is among the first in Asia to be a Facebook qualified partner and a Twitter Retargeting Platform Partner.
For more information, please visit http://www.vizury.com/
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