BANGALORE, March 18, 2015 /PRNewswire/ --
Vizury and Apsalar today announced a partnership offering performance measurement and attribution for Vizury's App-App retargeting campaigns. Vizury is a leading performance marketing and retargeting firm that helps over 200 brands worldwide realize their mobile marketing ROI. Apsalar is the global leader in mobile app attribution and measurement for e-commerce companies.
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"Marketers are faced with the challenge of deriving precise analytics for their mobile app's performance. Through this partnership we can now offer a sophisticated mobile app tracking and attribution mechanism to our clients. Our partnership with Apsalar is yet another step in our efforts of making data count and maximizing ROI for our clients. Apsalar is the leading mobile attribution and intelligence platform in India and we are glad to work with Apsalar," said Amjad Puliyali, GM India, Middle East and Africa, Vizury.
"We can now offer an SDK-less App-App retargeting solution to brands that have presently integrated with Apsalar. Further, they benefit through effective mobile measurements and user data intelligence for Vizury campaigns," he added.
"We are pleased to be working closely with Vizury on this initiative," said Dayton Keane, VP of Sales for Apsalar. "This partnership makes it easier to deliver our category-leading app measurement offerings to marketers so they can understand the significant value that Vizury retargeting programs provide to their businesses."
Vizury launched MobiConvert, its mobile retargeting solution in early 2013. MobiConvert helps brands reach users who have dropped off their mobile website and apps with personalized ads on other mobile websites and apps including Facebook. MobiConvert also has cross-device retargeting capabilities and can efficiently identify users as they switch between their mobile devices and the desktop.
About Vizury:
Vizury is a leading performance marketing and retargeting firm that helps marketers secure customers-for-life using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel and hospitality, e-commerce, healthcare, automobile and classifieds. Vizury is among the first in Asia to be a Facebook qualified partner and a Twitter Retargeting Platform Partner. The India, Bangalore-based company reaches out to 750+ million users across 40+ countries and gets more than 100 billion ad requests every month.
For more information, please visit www.vizury.com
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About Apsalar:
Apsalar is the leader in mobile app attribution and measurement for e-commerce companies, serving leading consumer properties around the world such as Indian market leaders MakeMyTrip, Paytm, Myntra, Times Internet and FreeCharge. Apsalar solutions enable companies to effectively measure and analyze their app marketing efforts, attribute sales to specific tactics and vendors, and segment their users for more effective acquisition and remarketing programs. Apsalar is privately held with more than $17M backing from tier one venture capital firms including Thomvest Ventures, DCM, Battery Ventures and DN Capital.
For more information, visit www.apsalar.com
Media Contact:
Namrutha Ramanathan
[email protected]
+91-9663323583
Vizury Interactive Solutions Pvt. Ltd.
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