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Watch Out for LeEco Day V2.0


News provided by

LeEco

01 Apr, 2016, 20:31 IST

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NEW DELHI, April 1, 2016 /PRNewswire/ --

The Bigger-than-before Super Offers Carnival Makes a Comeback 

After a successful first LeEco Day in February 2016, the global technology and Internet conglomerate, is organizing the second LeEco Day on April 7th and 8th 2016. This time, the LeEco Day carnival gets grander with more exciting benefits and offers up for grabs for consumers - making it the biggest-ever smartphone shopping bonanza on Flipkart.

LeEco Day has endeared itself to consumers having received overwhelming response, irrefutable proof of the growing popularity of the company's ecosystem-based superphones and signaling the significant impact on Indian consumers as it continues to consolidate its presence. This offer carnival replicates the hugely-popular brand property that the company owns globally. Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, the second LeEco Day too is expected to garner enormous response from consumers similar to the first LeEco Day. For the upcoming LeEco Day, flagship killer Le1s and the big and bold Le Max will be available on Flipkart with exciting gifts and exchange offers.

Globally, LeEco's online sales from its annual 'Fans Festival' topped CNY 1.7 billion ($270 million), making it one of China's largest e-commerce event. During its so-called 'Black 919' festival, the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs.

Having created an industry milestone of 220,000 (2.2 lakhs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lakhs) registrations received across the 3 flash sales, the Le1s' numbers are proof of LeEco's unparalleled growth and momentum within a short period of the launch and often referred to as the LeEco Phenomenon.

Buyers of LeEco's Superphones can expect a content ecosystem to be uploaded into its Android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

About LeEco:

LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like superphones and super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Media Contact
Shruti Singh
[email protected]
+91-9654497747
Senior Associate
Genesis Burson - Marsteller

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