Accessibility Statement Skip Navigation
  • PRNewswire.com
  • Resources
  • +91 22-69790010
  • Client Login
  • Send a Release
PR Newswire: news distribution, targeting and monitoring
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please use Advanced Search to search all press releases.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • Telephone

    • +91 22-69790010 from 9 AM - 5:30 PM IST

    • Contact
    • Contact

      +91 22-69790010
      from 9 AM - 5:30 PM IST

  • Request More Information
  • Journalists
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Request More Information
  • Journalists
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Request More Information
  • Journalists
  • General Inquiries
  • Worldwide Offices
  • Request More Information
  • Journalists

Water Crisis to Water Security: The Art of Living's Scalable Model for a Water Positive India

(PRNewsfoto/VVKI-Art of Living)

News provided by

The Art of Living - Social Projects

26 Aug, 2025, 10:30 IST

Share this article

Share toX

Share this article

Share toX

BENGALURU, India, Aug. 26, 2025 /PRNewswire/ -- Water is India's lifeline - and its looming crisis. With 80% of the country's water needs met through fast-depleting groundwater, and erratic monsoons failing to replenish rivers and reservoirs, the threat of widespread water insecurity is real. But while the crisis is vast, so is the opportunity to reverse it.

Continue Reading
Reviving India's Lifelines
Reviving India's Lifelines

Leading that reversal is The Art of Living Social Projects, under the guidance of spiritual leader and humanitarian Gurudev Sri Sri Ravi Shankar. Today, it stands as one of India's largest and most community-driven water conservation movements - scientific, replicable, and deeply rooted in the land.

Beyond Projects: A Nationwide Water Movement

Across eight states - including Maharashtra, Karnataka, Tamil Nadu, Uttar Pradesh, Punjab, Telangana, Haryana, and Madhya Pradesh - The Art of Living Social Projects has implemented water conservation work that's both massive and measurable.

As of August 2025:

  • 72 Rivers, streams and their tributaries being rejuvenated across 8 States 
  • 1,74,52+ Crore litres of water conserved
  • 3,45,00,000+ People impacted
  • 20,000+ Villages benefitted
  • 1,05,050+ Recharge structures constructed 
  • 2,90,64,668+ Cubic metres desilted 
  • 59,000+ Sq km influenced 
  • 7,00,000+ Trees planted along river basins in River Rejuvenation Projects

These numbers aren't just data points - they tell stories of water replenished, farms revived, and communities empowered.

A Scalable Model, Rooted in Science

The organisation's water conservation project ideas begin with understanding the terrain - using GIS mapping, satellite data, and hydrogeological studies to design region-specific solutions. Each project adopts a ridge-to-valley strategy, ensuring rainwater is captured where it falls, slowed, and allowed to percolate into the earth.

Structures such as check dams, contour trenches, and recharge pits play a vital role in restoring groundwater levels. In the Vedavathi river basin of Karnataka, over 17,200 recharge structures have been built and more than 12,000 trees planted - benefitting over 91,98,300 citizens.

The impact of the water conservation project in Maharashtra is equally remarkable: more than 57,000 JalTara structures constructed, 3,01,14,668+ cubic metres of silt removed, and 7,28,900+ trees planted - empowering over 20,75,000 people.

Project JalTara: A Farm-Level Gamechanger

The JalTara initiative has emerged as a breakthrough model for rural water security and agricultural resilience. The concept is simple: dig a recharge pit at the lowest point of each farm plot, plant two trees nearby, and let nature do the rest. So far, large-scale implementation across Maharashtra, Karnataka and Telangana has included:

  • 60,090+ recharge structures constructed
  • 2,01,200+ acres of farmland covered
  • 1,00,000+ trees planted

These efforts are laying a strong foundation for long-term groundwater recharge, improved soil moisture, and increased farm productivity - positioning JalTara as a truly transformative solution. This impact is already visible on the ground.

In Mauda, Maharashtra, where the initiative has been widely implemented, groundwater levels have risen by 3 metres, crop productivity has increased by 39%, and farmer incomes have grown by 68%.

Women, Youth, and Communities Lead the Way

Led by women, youth, and local communities, this is not a top-down initiative. From planning to execution and monitoring; ownership rests with the people. In Tamil Nadu, over 44,000 women led the revival of the Naganadhi river - the flow has been continuous for more than three years, after decades of seasonal drying.

Through the Youth Leadership Training Program (YLTP), young people are trained in water literacy, community mobilisation, and sustainable practices. In Uttar Pradesh alone over 16,962+ people have attended Water Literacy Programmes.

Tailored to Terrain, Adaptable Across India

From pond revitalisation in Punjab to groundwater recharge planning in Haryana, and scientific surveys of the Betwa basin in Madhya Pradesh; The Art of Living Social Projects ensures solutions are tailored to local needs - while remaining part of a larger, unified vision.

This blend of local ownership, technical expertise, and spiritual inspiration is what makes the model not just successful, but scalable.

A Blueprint for a Water-Positive Future

As India stares at the challenge of water scarcity, The Art of Living Social Projects offers a working model. One that combines the power of technology, ecology, and people's participation.

With more than 1,74,52 crore litres of water already conserved, and momentum gathering, this may be India's true watershed moment - not just in hydrology, but in human resolve.

Now is the time to build on this success. Support the movement. https://waterconservation.artofliving.org/donate-now.php 

Together, to make scarcity history.

About The Art of Living Social Projects:

The Art of Living, a non-profit, educational, and humanitarian organisation founded in 1981 by the world-renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar. The organisation works closely with the Government of India and Corporate Entities to relieve the country from water scarcity through various water conservation projects.

Follow: https://www.instagram.com/artofliving.sp/
Like: https://www.facebook.com/artoflivingsocialprojects
Post: https://x.com/artofliving_sp
Message: https://www.linkedin.com/showcase/artofliving-sp

Photo: https://mma.prnewswire.com/media/2757012/AOLSP_Reviving_Indias_Lifelines.jpg
Logo: https://mma.prnewswire.com/media/1979631/5474691/AOLSP_Logo.jpg

Modal title

Also from this source

The Art of Living's Powerful Revival of a River in Crisis in Karnataka

The Art of Living's Powerful Revival of a River in Crisis in Karnataka

Inspired by the humanitarian and spiritual vision of Gurudev Sri Sri Ravi Shankar, The Art of Living Social Projects has taken a leading role in...

Turning India's Water Crisis into Water Security with River Rejuvenation: The Art of Living

Turning India's Water Crisis into Water Security with River Rejuvenation: The Art of Living

India's water crisis is one of the greatest challenges of the recent time. Wells run dry, cities ration water, and farmlands lie abandoned - a...

More Releases From This Source

Explore

Water Utilities

Water Utilities

Utilities

Utilities

Environmental Products & Services

Environmental Products & Services

Conservation & Recycling

Conservation & Recycling

News Releases in Similar Topics

Contact PR Newswire

  • +91 22-69790010

Global Sites

  • APAC
  • APAC - Traditional Chinese
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany

 

  • India
  • Indonesia
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland

 

  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • United States

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921
Global Sites
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • United States
+91 (0) 22 6169 6000
from 9 AM - 5:30 PM IST
  • Terms of Use
  • Privacy Policy
  • GDPR
  • Information Security Policy
  • Site Map
  • Cookie Settings
Copyright © 2025 Cision US Inc.