Why LeEco's Flagship Killer Le 1s is a First Among Equals: Facts v/s Hype

NEW DELHI, March 9, 2016 /PRNewswire/ --

The budget smartphone category is buzzing with options for consumers with top brands launching models offering flagship features at a value price. But, it is important to do a reality check than to just go by the 'hype' created. One of the recently launched smartphones is the LeEco's flagship killer Le 1s which in a true sense is a market disruptor with its stunning design, best-in-class technology, compelling features, unique model of content integration - all of which make Le1s a first among equals.

Le 1s has a trendy full metal Uni-body - one of the few brands in the market worldwide to boast of this. The Le Superphone is possibly the world's only all-metal body device crafted with aircraft grade aluminium, that feature a screw-less industrial design with no visible trace of industrial assembling that mark the aesthetics of the device. The metal design not only enhances the looks but also strengthens signal receiving capability. Compared to Redmi Note 3, the Le 1s is 13% slimmer and sleeker measuring just 7.5mm, as against 8.65mm of Redmi Note 3. It also has a bezel-less design which is a unique design element.

In terms of the processor too, Le 1s is on a strong wicket given that it is powered by an octa-core 2.2 GHz CPU as opposed to hexa-core 1.8 GHz processor that powers the Xiaomi device. Moreover, LeEco's Le 1s costs less and comes with the latest USB Type-C connectivity port. The Le1s' revolutionary Type C charger also makes charging quick - just 5 minutes of charge gets you 3.5 hours of talk time. The reversible USB Type-C connector is technologically ahead of its competitors in many ways such as it has an additional sealing and PTC protection in-between wires, which is an industry first. All of this makes the device future-ready.

The Le 1s also offers users a branded toughened glass protection - the Corning Gorilla Glass 3, a feature that only high priced flagship phones currently offer. Xiaomi's Redmi Note 3, however have overlooked this key aspect of a branded toughened glass protection, leaving consumers vulnerable to phone damage due to mishaps and accidents.

Moreover, the Le 1s boasts 4K video recording, which none of its competitors offer. Markedly absent in the Xiaomi Redmi Note 3, is the 4K video recording feature despite the higher pricing. The Le 1s is a budget powerhouse and heavy gamers are sure to enjoy the Le 1s' stunningly smooth gaming experience. The phone is also packed with 3GB of RAM offering the joy of multitasking.

It is no wonder that Le1s has been the top seller in China since its release last October - having sold more than 2 million units in just two months and has created several industry records in India as well.

Not to forget the content ecosystem that is a LeEco exclusive that is going to be a game changer, going by the definitive edge that it has given the brand in other global markets. Le 1s is therefore not only a best-in-class smartphone but offers consumers a truly redefining comprehensive eco-system experience. Buyers of the Le Superphone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 

The company's after-sales policies are also best-in-class with 555 service centres in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

   

    Product Name      LeEco Le 1S                  Xiaomi Redmi Note 3  
    SIM / Band        Dual Sim, Dual 4G, Wi-Fi     Dual Sim, Dual 4G, Wi-Fi
                      Octa-core, 2.2 GHz, Helio    Hexa - Core, 1.8GHz,
                      X10                          Qualcomm 
    Processor         Turbo                        MSM8956 Snapdragon 650
    RAM / ROM         3 GB RAM, 32 GB inbuilt      3 GB RAM, 32 GB inbuilt
                      5.5 inches, FHD 1920 x 1080  5.5 inches, FHD 1920 x 1080
    Display           pixels, IPS                  pixels, IPS
    OS                Android v5.0.2 eUI           Android 5.1.1 Lollipop, MiUi 7
    Body Type         All Metal Uni Body           All Metal
    Fingerprint
    Sensor            Yes                          Yes
    Gorilla Glass     Gorilla Glass 3              No
    IR Blaster        Yes                          Yes
    USB Type C with
    Quick Charge      Yes                          No
    4k Video
    Recording         Yes                          Yes

About LeEco:

LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,500 currently and plans to increase the count to 16,000-18,000 employees by the end of 2016. It is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs, and in the future, on Le automobiles. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Media Contact:
Shruti Singh 
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+91-9654497747 
Senior Associate 
Genesis Burson Marsteller Public Relations Pvt. Ltd.