Xploree Powered By KeyPoint Technologies Set To Disrupt Current Mobile Consumer Experience
- Innovative Search & Discovery Platform Xploree Can Hike Consumer Engagement Rate With Brands By Over 10 Times Industry Average
BARCELONA, Spain, Feb. 27, 2015 /PRNewswire/ -- KeyPoint Technologies, a world leader in intelligent user interface technology, is set to unveil Xploree – the industry's first revolutionary search and discovery platform that connects mobile application users to the most relevant brands and services during conversations. Xploree will make its debut at the upcoming Mobile World Congress 2015.
Xploree is the industry's first user-initiated, multi-lingual, intelligent platform that predicts a mobile device user's needs and guides them through their journey across applications through relevant content, deals and service. The application is available to Indian users and will eventually roll out in other global markets.
"When mobile phone users are exploring options for movies etc. with their family and friends, we would love to delight them with new ways to discover relevant content and services to serve their needs. Xploree can instantly connect users to relevant services such as coupons, deals, one-hop search and access to related applications that add greater value to the conversation, thus taking consumer engagement from a contextual to a hyper-contextual realm. We are in discussions with major mobile manufactures who see this as an unprecedented opportunity to differentiate products and deliver meaningful and relevant engagement with the brands," said Sumit Goswami, CEO of KeyPoint Technologies.
The current industry average for user engagement rate with brands in the mobile application space is only 1.62 percent as per eMarketer report 2014. Having gone through a full cycle of innovation and user feedback loops, Xploree aims to deliver an engagement rate nearly ten times more through its unique user-driven brand engagement and highest proximity to user intent, alongside the under-the-hood language intelligence engine platform.
Xploree Key Features:
- Hyper-Contextual - Location, environment, user intent, past actions and more - relevant information, always in context.
- Immediacy - Information, services and product purchases in your mobile moment and time of need in real-time.
- Simplicity - Mobile search made simple with one tap - easy to find what exactly you want.
To view Xploree in action, visit http://bit.ly/1LQKJqo
About KeyPoint Technologies
KeyPoint Technologies, the creator of Xploree and Adaptxt is an award-winning global linguistics innovator that enables intelligent communication between humans to the connected world—beyond mobile devices. KeyPoint was founded in 2004 in Glasgow Scotland, an epicenter of linguistics. The company has additional offices in India, Japan, China and the U.S., and is a trusted partner for OEMs, platform providers and developers.
For more information visit: http://www.keypoint-tech.com
For Xploree updates visit: http://www.xploree.com/
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Adaptxt is a registered trademark of KeyPoint Technologies, Ltd. All other registered or unregistered trademarks are sole property of their respective owners.
Media Contact:
Alexandra O'Leary
FortyThree, Inc.
831.401.3175
[email protected]
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