MANAGED SERVICES BY PR NEWSWIRE
We help you create content structured to inform & engineered to rank
Content Optimization
Restructuring the press releases in a 5W1H format
This will ensure that the content is ready to be published by journalists with minimal need of editing.
.png)
Optimizing the content for GEO
Making sure that the content is visible and cited within generative AI responses, such as those from ChatGPT or Google AI Overviews, rather than just in traditional keyword-based search results
Ensuring Google's EEAT is maintained
EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) is a framework used by Google to assess the quality and reliability of web pages and websites.
PLAN
Research, Brainstorm and Build Campaigns
Stay ahead of industry trends with a real-time newsfeed and AI-generated ideas for press releases and full campaigns. Plan faster and smarter with data-driven insights on what audiences and journalists care about so your brand can launch impactful campaigns and tell stories that resonate.
CREATE+
Turn One Story into Multiple Campaign-Ready Assets
Instantly transform your press release into a suite of brand-aligned PR campaign content like customizable images, videos, blog posts, articles, and media pitches. Save time and budget by creating everything in one platform, then amplify across more channels to maximize reach and impact.
Learn More
.jpg)
REPORT
Measure Performance and Prove ROI
Track and evaluate the results of every press release with powerful analytics. Monitor key metrics like media pickup, engagement, audience and more to understand what’s making an impact. Compare campaign performance over time and download reports to share results and demonstrate ROI.
PRESS RELEASE SCORE
Score Your Way to Better Visibility
Use data-driven insights powered by decades of proprietary data to improve visibility and engagement. Press Release Score analyzes structure, keywords and engagement potential, offering clear guidance to optimize your release before distribution. These insights also help make your content more discoverable by AI search engines and increase its chances of being references in AI-generated results. Articles and blog posts receive a score too, strengthening your story's reach across even more channels.
Releases Using PR Newswire AI See on Average
0%
boost in press release views
0 X
increase in engagement
0%
improvement in content quality
EDIT WITH AI
AI-powered Editing Made Easy
Use our intuitive in-app editor to collaborate with AI. Whether you upload your own draft or want to start a new draft from scratch with the help of our tool, our platform makes it easy to edit and refine your press release, blog post or article to ensure it accurately reflects your desired tone, message and expertise.
SHARE & COMMENT
Collaborate Seamlessly With Your Team
Easily share drafts, gather feedback and streamline all comments within the platform, keeping your team aligned and your content moving forward.
Learn MoreThe Industry’s Most Trusted Platform
The PR Newswire Amplify™ platform helps communicators plan smarter, create faster and deliver their story effectively across every channel. Guided by our Multichannel Amplification™ approach, we help brands achieve greater visibility, engagement and results.
Explore Our Platform
Frequently Asked Questions
What is PR Newswire AI?
PR Newswire AI is a powerful suite of generative AI tools integrated into the Amplify platform. Built specifically for communications professionals, it streamlines the entire PR workflow, from campaign planning and content creation to distribution of press releases. By combining third-party technology (Google Gemini Enterprise) with proprietary models trained on years of press release performance data and editorial best practices, our AI helps brands quickly and easily craft high-quality, results-driven content that effectively tells your brand’s story.
How does the AI align with my company’s brand voice?
Our AI studies your past press releases as well as your company website to understand your unique style and tone. For new platform users, the tool will reference similar companies in your industry in addition to your website. While drafting a new release with our tool, make sure to review and edit the text directly so that it fits your needs. The more content you create with our AI solution, the more familiar it will become with your brand voice.
How does the Press Release Score work?
The Press Release Score provides insights and tailored recommendations to improve press release content. By leveraging historical performance data, industry best practices and generative AI, the tool evaluates your release from "Poor" to "Great." It evaluates key elements such as headlines, quotes, structure, calls to action and news angles, offering actionable feedback for refinement. This feature speeds up the drafting process and enhances the quality of content.
Can I still have the editorial team, or a live person review my release before distribution?
Yes, you always have 24/7/365 access to our editorial team. They are expert advisors when it comes to press release writing, SEO and the PR industry, and they are happy to assist you with reviewing and editing releases before submission. It’s important to remember that you retain responsibility for the accuracy of your release, including AI-generated content and quotes. We recommend thoroughly reviewing your release and receiving any and all required internal approvals before submission.
in