Increase Your Story's Visibility Through Smarter Social Sharing Powered by SocialBoost

SocialBoost makes it easy for readers to share your press release across X, Facebook, Instagram, LinkedIn and WhatsApp using pre-written, platform-optimized social posts. By removing the friction from social sharing, SocialBoost helps increase the reach of your story while keeping every share aligned with your brand messaging.

Get Started
Social sharing is one of the most effective ways to extend the life of a press release. Every share introduces your story to new audiences beyond your initial distribution while reinforcing your message across owned, earned and shared channels. As search and AI-powered discovery continue to evolve, empowering people to share your content directly has become an increasingly valuable part of a comprehensive communications strategy.

Why SocialBoost Matters


"Click to share" buttons on a press release are a helpful way to spread your message, but they don't go far enough. Typical social sharing buttons enable readers to share a link to your content but require them to write their own post copy.

SocialBoost – exclusively available through PR Newswire and powered by SoSha – goes further by pairing every share button with pre-written, platform-specific social copy and imagery. Readers and your community can share your story in a single click, while you maintain greater consistency across every post.

How SocialBoost Can Help Your Brand


Expand Your Reach:

SocialBoost helps your press release travel farther by making it easy for both your community and readers to share with their own networks. The widget appears on more than 90% of downstream sites that display your release, multiplying opportunities for engagement and driving additional traffic back to your content.

Generate Platform-Optimized Posts:

Turn a snippet of your press release into multiple AI-generated social posts tailored for each platform, helping you save time while maintaining message consistency.

Remove Friction From Sharing:

Employees, partners, stakeholders and readers can instantly share your story using pre-written copy and suggested imagery without writing their own post, making participation faster and easier.

Keep Your Message Consistent:

Guide the conversation with approved messaging that reflects your brand voice instead of leaving every social post up to individual interpretation.

How SocialBoost Works

Once your press release is uploaded, when you choose to add SocialBoost to a release, customizable social media posts are automatically generated based on your content. You can use the suggested posts as-is, edit them, create your own manually or have SocialBoost's AI generate additional platform-specific variations.

After your release is distributed, you'll receive a link to your SocialBoost toolkit, which you can share with employees, executives, partners, investors and other stakeholders to encourage them to amplify your news. At the same time, readers who encounter your press release on PR Newswire and downstream websites can publish the embedded pre-written posts with a single click, including your link, image and optimized copy, helping your story reach new audiences with minimal effort.

For organizations looking to extend social sharing beyond press releases, SocialBoost is also available for MediaRoom, PR Newswire’s online newsroom solution, enabling social sharing widgets to be embedded across newsroom content so visitors can easily share stories and drive additional traffic back to your MediaRoom.

Track and Analyze


Measure how social sharing contributes to your communications strategy. Within the Report module of PR Newswire Amplify™, track SocialBoost engagement alongside your broader press release performance to better understand reach, audience engagement and campaign impact.

Looking to activate employees, partners or other audiences for content beyond your press releases? SocialBoost is also available as an enterprise solution for websites, PR Newswire MediaRooms and other digital channels. Organizations use it to amplify event promotions, fundraising campaigns, thought leadership, corporate news and other shareable content.

To learn more, contact your PR Newswire representative.

Frequently Asked Questions

What is SocialBoost and how does it work?

SocialBoost, powered by SoSha, is a social sharing tool embedded directly into your press release distributed to PR Newswire’s web properties and over 90% of downstream sites and networks. It lets you provide pre-written, platform-optimized social media post content and images so readers can share your story with one click. After your release is distributed, you can also share your SocialBoost toolkit with employees, partners, investors, executives and other stakeholders to encourage them to amplify your news. This seamless sharing experience increases the chances of organic sharing. Every share reaches an entirely new network and can turn into reposts, which means more eyes on your story and more clicks back to your release and exponential reach.

How does SocialBoost help drive traffic back to my press release?

SocialBoost embeds shareable, pre-written social posts directly into your press release, so every reader becomes a potential distributor of your story. You can also share your SocialBoost toolkit with employees, partners, investors, executives and other advocates, making it easy for them to amplify your news using approved messaging. This drives clicks back to your release as your audience shares it across their own networks, rather than relying solely on people finding it through search.

How can I get traffic to my content if AI search tools are sending visitors fewer clicks?

As AI-powered search increasingly answers questions directly rather than sending users to source websites, organic social sharing offers a way to maintain traffic that doesn't depend on search visibility at all. When real people share your story with their networks, their connections tend to trust and engage with that content, generating clicks and visibility through human relationships rather than algorithms or search rankings. PR Newswire's SocialBoost makes this sharing easy by embedding pre-written, ready-to-share posts directly into your press release.

Who should I ask to share my press release content?

For the best results, share your SocialBoost posts directly with your most engaged audiences — employees, partners, investors, and executives — rather than relying solely on organic discovery. After your press release is distributed, you'll receive a link to the toolkit that you can easily share through email or internal communication channels. Asking your own community to share, comment and post from their personal accounts can boost shares significantly, since your community is the most invested in your company's success.

Does SocialBoost require me to create posts and images myself?

No, SocialBoost automatically generates a ready-to-share post using your company name and press release headline, pairing it with a branded template image and pre-written caption so a complete post is ready moments after your release is uploaded in PR Newswire Amplify. Review and click accept to add it to your order or edit it manually or with SocialBoost's AI assistant before accepting.

How does SocialBoost use AI to create social media posts?

SocialBoost's AI generates multiple social post variations instantly from a short snippet of your press release, automatically optimizing copy and format for each platform (X, Facebook, Instagram, LinkedIn, WhatsApp), saving time while keeping messaging on-brand.

Can SocialBoost only be used for press releases?

Within the Amplify platform, the SocialBoost add-on is built specifically for press releases. If you need greater flexibility—such as embedding social sharing toolkits into your PR Newswire MediaRoom, websites, emails, newsletters and beyond—SocialBoost for Enterprise, powered by SoSha, enables you to create and deploy these toolkits across any channel. See how IBM used SocialBoost for Enterprise to drive a 50% share rate for an event campaign. To learn more, connect with a PR Newswire representative.

sa

Get Started

By submitting your information, you agree that Cision may process your personal data to complete this request. For more information, please see our Privacy Notice.

By submitting your information, you agree that Cision and its affiliated brands, including Brandwatch, CisionOne, and PR Newswire, may contact you with marketing communications. For more information, please see our Privacy Notice.