Media Coffee | How AI Is Transforming PR: A Deep Dive into PR Newswire’s Amplify

In this episode of Media Coffee, we sit down with Nicole Eberhardy and Joe Faller from PR Newswire to discuss PR Newswire Amplify, an AI-powered platform designed specifically for PR and communications teams. They explore how Amplify streamlines planning, content creation, distribution, and measurement—helping communicators work faster without losing control of their brand voice.

Takeaways:

  • AI built for PR: Amplify is trained on decades of press release performance data.
  • One workflow, one platform: Plan, create, distribute, and measure all in one place.
  • Smarter content, clearer insights: AI supports optimisation and performance tracking.
  • Humans in control: AI enhances storytelling—it doesn’t replace it.

You can watch the full interview with Nicole and Joe across the page, and our full Media Coffee archive is available to watch here.

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