Pairzon Launches Next-Gen Retail Media Solution, Empowering Retailers to Maximize First-Party Data and ROAS

NEW YORK, May 28, 2025 /PRNewswire/ -- Pairzon, a leading AI-powered marketing intelligence platform, today announced the launch of its advanced Retail Media Solution, built to help retailers transform their first-party data into a powerful engine for growth, precision targeting, and revenue generation.

As retail media continues to emerge as one of the most strategic advertising channels, Pairzon introduces a unique approach: enabling retailers to anonymously and securely share personalized audiences with brands. This unlocks AI-powered retail media campaigns that maximize ROAS across both in-store and online channels through precise shopper targeting.

"We believe the future of retail media lies in using real data to drive real results—for both retailers and their brand partners," said Galit Arizon, CEO and Co-Founder of Pairzon. "With Pairzon, everyday transactions become actionable insights, enabling smarter campaigns, stronger brand partnerships, and measurable bottom-line impact."

Unlike traditional solutions that rely on modeled or third-party data, Pairzon uses actual in-store and online transactional data to generate predictive audience segments in real time. These segments are seamlessly activated across major platforms including Meta, Google, TikTok, and Others—delivering performance at scale while maintaining strict data privacy and compliance (GDPR, CCPA).

Retailers also benefit from closed-loop attribution, finally connecting ad impressions to physical or digital purchases. This transparency allows both retailers and brands to understand what truly drives performance, making each campaign fully measurable.

Retailers around the world already rely on Pairzon's platform to power their data-driven marketing strategies. The company works with prominent global brands and retailers across fashion, sportswear, grocery, and specialty retail, supporting them in optimizing marketing performance, enhancing customer insights, and driving measurable growth.

Pairzon's Retail Media Solution marks a major step forward in helping retailers become true media owners—offering brand partners more value, visibility, and verified results.

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SOURCE Pairzon