MUMBAI, February 22, 2016 /PRNewswire/ --
- Catering to the New-age Parents who Focus on Innovative Methods of Learning, Appystore.in Comes out With an Interesting Study and Launch of the App
- Almost 40% Parents Turn to Google for Information on Day-to-day Parenting, 31% Ask Friends and the Rest Either go With Their Gut Feeling or Resort to Books and Magazines
- Traditional Mode of Education Still Tops the List: 45% of Parents Prefer Worksheets for Child Education, 22% Resort to Apps & Games, 22% on YouTube Videos, and the Rest Depend on a mix of all the Above
- 73% of Parents Use Smartphones for Information on Parenting, 11% Use Desktops/Laptops, and the Others Either use Tablets (8%) or None of the Above (8%)
- Parenting Blogs a Reliable Source of Information for Parents - 32% of Parents Read Blogs
In India, 68% of parents rely on apps and games to supplement their child's educational and emotional development, revealed a survey by Appystore.in. Owned and promoted by Mauj Mobile, Appystore.in provides subscription based curated content for kids up to 8 years of age. The latest entrant in the child development space recently commissioned a parenting survey capturing 'perspective of parents towards child development skills'.
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A survey, undertaken across top 8 metros, drew participation from over 1000 parents which found increasing number of parents turning to online medium for providing elementary education to kids. Almost 40% parents refer to online platforms like Google for a critical source of information for child development and kid's health or emotional intelligence. Infact over 30% parents visit sites and blogs on a weekly basis for queries related to child development and parents.
Interestingly, 75% of parents allow their kids to use the smartphones or tablets for atleast 30 mins to an hour on a daily basis. Realizing the rising need for edutainment for the kids in the digital era, Appystore.in has launched a multipurpose app, which will serve as a one-stop-solution for all cognitive, socio-economic and emotional skills of child development by providing curated content to the digital parents. Appystore App is available on the android platform.
Commenting on the launch, Mr. Manoj Barot, Director Marketing, Mauj Mobile said, "Today mobile has emerged as preferred platform for information with majority of parents reading articles or visiting parenting sites on the go. Given the busy lifestyle of young parents and the ubiquitous nature of the mobile platform, we believe the mobile platform offers varied opportunities to address children development needs. We are thrilled to announce the launch of the app and partner with parents to enhance their children's educational and emotional requirements in a safe controlled environment."
Introducing innovative methods of learning for kids upto 8 years of age in a way that it is effective and holds their attention, Appystore.in aims to make learning exciting. Whether it is a nursery rhyme or math basics, with the Appystore app at your finger-tips learning for kids will be fun.
Appystore.in has clocked close to 3.1 million visitors through its mobile site since its launch, with more than 1.4 million video downloads.
About Appystore.in:
Appystore.in provides subscription based curated content for children aged 1.5 years to 8 years and is the edutainment vertical of Mauj Mobile.
Mauj Mobile (http://www.mauj.com) is a global mobile media company with leadership in mobile gaming and content marketplaces. With over 20mn monthly unique users, Mauj is one of the fastest growing mobile content and commerce companies in India. Mauj has interests in two key verticals - mobile gaming and edutainment. In mobile gaming, the company operates Mobango (http://www.mobango.com), which is one of the largest independent gaming stores in the world, while in edutainment Mauj runs Appystore.in. Mauj Mobile is a well-recognized company with awards such as Red Herring and mBillionth Awards for Innovation. The company is part of People Group, which also owns leading brands such as Shaadi.com has made investment in over 50 startups.
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Manoj Barot
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Kavita Menon
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Dipti Narayan
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Genesis Burson Marsteller
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