MUMBAI, May 10, 2018 /PRNewswire/ --
New special edition collection inspired by Antoine de Saint-Exupéry's much-loved poetic tale
In celebration of the power of imagination and transmission of ideas through friendship, Montblanc unveiled its Meisterstück Le Petit Prince Special Edition Collection at a regional launch in Mumbai this week. The event was hosted by Nicolas Baretzki, Chief Executive Officer of Montblanc and Franck Juhel, President of Montblanc Middle East, India and Africa (MEIA).
Montblanc ambassador and cricketing legend, AB de Villiers and media personality Mandira Bedi were among the VIP guests, media, social influencers and friends of the Maison who spent the evening immersed in the charming magic of Antoine de Saint-Exupéry's much-loved literary classic. Guests enjoyed interactive party playfulness with live touch walls, a charming swing photo booth, glitter station, the music charms of local artist DJ Roane, and customization of Montblanc bookmarks by French graffiti artist, Hakim Idriss.
One of the world's most translated books with editions in more than 250 languages and dialects, Le Petit Prince tells the allegorical story about the chance encounter between a pilot and a little prince from a distant planet. The international luxury Maison transformed the Sofitel's Jyran Restaurant into the enchanted universe of Le Petit Prince, offering many different ways to experience the imagination and wonder of the little prince's world.
Nicolas Baretzki, Chief Executive Officer of Montblanc, says: "Le Petit Prince novel remains as pertinent today as it was when written. Montblanc is honoured to pay tribute to the profound classic with this special edition Meisterstück writing instrument, conveying the power of gifting, imagination and the importance of transmitting ideas and dreams to others."
With design elements informed by Saint-Exupéry's hand-drawn illustrations, the first series of Montblanc's Meisterstück Le Petit Prince collection includes three writing instruments, a fine stationery notebook, woven leather bracelet, money clip and cufflinks which feature the characters of the young prince and the fox who enlightens him about the importance of close bonds and human relationships. Subsequent editions will highlight other characters from Le Petit Prince and the powerful messages they carry including the aviator and the planet.
The Montblanc Meisterstück Le Petit Prince Special Edition collection is available in Montblanc boutiques across India.
Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations. Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear. With every innovation, Montblanc offers new functionalities and ground breaking designs imbued with the Maison's heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods. Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern day patrons who support the advancement of the arts.
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