KOLKATA, January 17, 2014 /PRNewswire/ --
The 2014 Lok Sabha Poll is just round the corner and the political bell in India has already started ringing loudly. It is evident from the beginning that this time the fight for India's top job is going to be very different from its erstwhile counterparts. The emergence of Aam Aadmi Party has lent the already thriving Indian politics a fresh dimension. Having gained 28 seats in the just concluded Delhi Assembly elections and after winning the Vote of Confidence in the Assembly floor, the next target of AAP would be to replicate its success in the Lok Sabha elections. Granted that it would be a herculean task for broom to make a clean sweep in the Lok Sabha, it is evident that AAP will be giving all the permutations and combinations a new shape.
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So what is India, the greatest democracy of the world, going to witness in two months' time: A moral win of its common men and a victory over corruption? Or would it be that the mass of India would rather go for a government run by experienced political leaders with a promise to give them a stable and accountable government? In order to get clear cut answers to these questions, Foreseegame.com launched a set of games titled 'Monday Mood of India'. Foreseegame received an overwhelming response to the first version of this new set of opinion-based games and prepared a survey report in association with Microsec Research based on the results. Microsec Research is the research wing of Microsec Capital having experienced analysts across the sectors.
The report has used the online feedback from about 30,000 participants of www.foreseegame.com thereby covering that segment of users who have access to the internet. The users have been registered only on the basis of unique mobile numbers and the participation is being monitored by Google Analytics.
On the onset, the response from the participants proved even though Narendra Modi is still far ahead in the race of the throne, a portion of the electorate is indeed giving the AAP a serious thought. On questioning who according to them should be the next Prime Minister of India, 56% of the participants chose Modi, but a sizable chunk of 22% opted for Arvind Kejriwal as well. On the other hand, Rahul Gandhi remained a distant third with just 10% vote. And which party are they going to choose as the next government? The verdict left winning gap between the Giant and Goliath. While 47% of the respondents chose BJP led NDA, 37% opted for Aam Aadmi Party. Congress led UPA again lagged behind with just 10% vote.
An important point has to be taken into consideration here. A few months ago, Foreseegame.com ran an opinion survey with an aim to measure people's mood towards the upcoming Lok Sabha elections. Even then, Narendra Modi was clearly the choice of Indian electorate. However, in two months' time Arvind Kejriwal with his new emerging force has managed to grab common people's attention. The AAP factor has been able to create further rift in the tattering UPA camp. Though NDA has not managed to escape unhurt, still their loss is considerably less than UPA. Despite the AAP factor NDA has lost only 2% of its votebank while UPA's loss is 11% and other parties have lost 24% vote bank as compared to the last survey result. The results show that the emerging AAP factor has worst hit, first, the other political parties and then UPA, than it has affected NDA.
AAP is gaining strong ground in the states where BJP don't have significant presence of its own. There is strong swing in favour of AAP in the state of Haryana and from the current picture it looks that AAP might be able to get a majority in the assembly election in Haryana and gain significant seats in the Lok Sabha election from Haryana.
Check the full report at http://www.foreseegame.com/OpinionSquare/MondayMood13012014.pdf to get the mindset of Indian nationals on upcoming Lok Sabha election. It can be a dependable reference point for brands and companies who are keen to conduct consumer surveys on their product/industry.
About Foreseegame.com:
Foreseegame.com has been conceptualized as a unique portal of consumer engagement based on a fun gaming platform where users can play games and win exciting rewards. Foreseegame.com is an initiative of Microsec Technologies Ltd which is the technology wing of Microsec group.
Primary Media Contact: Atish Roy, [email protected], 91-33-71051000
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