Aasheesh Mediratta is the New CEO of FashionAndYou

NEW DELHI, April 26, 2013 /PRNewswire/ --

fashionandyou.com, leading fashion and lifestyle e-retailer, is pleased to announce the appointment of Aasheesh Mediratta as its new CEO. With his immense experience and expertise, Mr. Mediratta, the former Director of Sales at fashionandyou.com is all set to steer the private online shopping club towards the next leg of growth.

With his vast experience in mid-market to luxury retail and specialization in e-Commerce, sales & operations and brand management, Aasheesh Mediratta has earlier worked with international retailers like Marks & Spencer & Debenhams; he has also headed premium and luxury brands like Guess Jeans, Rosenthal and Villeroy & Boch in India. Aasheesh as the new leader of fashionandyou.com is set to give a new lease of life to the company.

Speaking on his appointment, Mr. Mediratta said, "I am delighted to have been entrusted with this responsibility and even more excited to make FashionAndYou scale up to greater heights. Besides boosting the core USPs of our business model amidst the immense potential that the e-commerce industry offers in India; my key priorities include to continue to make FashionAndYou a preferred destination for fashion & lifestyle categories and find better insights into consumer behavior leading to customer loyalty to our website."

Adding to the new development, Mr. Harish Bahl, Founder and CEO, Smile Group said,  "Aasheesh has been integral part of the core team since the beginning and his contribution towards the growth of the business has been tremendous. He has an excellent understanding of the e-commerce business and possesses energy, passion and vision to take this company forward. We can undoubtedly say that he is the best suited person for this position. I look forward to working closely with him to help the company scale newer heights."

About FashionAndYou

India's #1 private online shopping club fashionandyou.com is a venture of the Smile Group and a leader in the Indian online fashion, luxury and lifestyle space. fashionandyou.com is amongst the top e-commerce companies in India. It is a members' only private online shopping club, which partners with high fashion and luxury brands across fashion apparel, designer wear, handbags, footwear, watches, jewellery, fragrances and home décor. It brings in 15+ new sales everyday on www.fashionandyou.com

fashionandyou.com boasts of one of the biggest social media footprints for e-retailers in India with a million plus fan base on Facebook. It is the first private online shopping club to achieve this milestone in the fashion and lifestyle segment worldwide.

Since its inception, fashionandyou.com has been growing at a remarkable pace with almost 5 million members and growing in its 3 years of operations. It delivers to over 1200 locations pan India and employs more than 1000 people spread across offices and distribution centers in Gurgaon, Mumbai, Bangalore, Hyderabad and Calcutta.

Primary Media Contact: Usha Rai, [email protected], 91-98717-61932